Business Success Podcast #027: Building Brand Awareness with PR and Media Attention

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Have you been sending out press release after press release but not capturing the attention of any media representatives? You’re certainly not alone. In fact, seizing media attention in the hope of getting exposure for their business is something that many entrepreneurs strive for – but fail to achieve.

My guest today is Johanna Baker-Dowdell from Strawberry Communications – a writing and public relations service that generates amazing publicity. Johanna is also a freelance journalist and blogger and shares her wisdom on:

–      How you can generate your own amazing publicity

–      Why you should include bloggers when you are pitching to the media

–      The best ways to contact a journalist,

–      And much more

To find out more about Johanna go to: www.strawberrycommunications.com.au

 

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Till next time – stay inspired!

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Welcome! I work with purpose-driven coaches and consultants who struggle with their marketing and getting new clients, and who feel undervalued and underpaid - by helping them to create meaningful marketing messages that attracts new clients who pay them what they are worth so they can double or triple their results and finally build the business and life of their dreams.

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  • http://twitter.com/JohannaBD Johanna BakerDowdell

    Thanks for the chance to share these tips with you Annemarie. If anyone wants to know more about Strawberry Communications you can get in touch at http://www.strawberrycommunications.com.au

    • http://www.annemariecross.com Annemarie Cross

      Thanks Johanna – you shared some fantastic tips! I especially loved the tip about including bloggers in your media contacts. This is something that not many people would even consider – however would such a great opportunity for exposure and building great connections. Again, thanks for sharing your wisdom!

    • http://www.annemariecross.com Annemarie Cross

      Thanks Johanna – you shared some fantastic tips! I especially loved the tip about including bloggers in your media contacts. This is something that not many people would even consider – however would such a great opportunity for exposure and building great connections. Again, thanks for sharing your wisdom!

    • http://www.annemariecross.com Annemarie Cross

      Thanks Johanna – you shared some fantastic tips! I especially loved the tip about including bloggers in your media contacts. This is something that not many people would even consider – however would such a great opportunity for exposure and building great connections. Again, thanks for sharing your wisdom!

  • http://twitter.com/JohannaBD Johanna BakerDowdell

    Thanks for the chance to share these tips with you Annemarie. If anyone wants to know more about Strawberry Communications you can get in touch at http://www.strawberrycommunications.com.au

  • http://twitter.com/JohannaBD Johanna BakerDowdell

    Thanks for the chance to share these tips with you Annemarie. If anyone wants to know more about Strawberry Communications you can get in touch at http://www.strawberrycommunications.com.au

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