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brand6

Want to Use Your Blog to Build Your Brand? Want to build your reputation as an authority in your field while build an audience of ideal clients who are interested in what you have to say? My advice: Create a blog. And, not on a free blogging platform (such as Blogger.com or WordPress.com) – but [...]

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Your Signature Brand: Is building it really that important?

How can you capture your ideal clients’ attention? With a powerful Signature Brand! Today’s the big day – the launch of your new business. Your website is live; your business cards are printed; all of your social media profiles have been set up; and you’ve even attended a few networking events over the last few [...]

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keep -in-touch

You’ve spent countless hours preparing your program launch. Everything is moving forward like clockwork and the last email is just about to go out. With the special offer you’ve included you’re expecting to generate some real interest from your list. Then it happens – the thing you dread the most. No signups. Has this happened [...]

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Help! People are unsubscribing from my list – what am I doing wrong?

As a service-based entrepreneur, I’m sure you know that one of the most important business building strategies you should be doing in your business is building your list. As it can often take several messages (or more) before someone decides to invest in your services, regular communication with your subscribers through your blog and newsletter [...]

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Building Your Credibility: Are you following these 8 habits of a highly effective blogger?

Do you dream about building your reputation as an expert so that people automatically think of you when they’re in need of the services you offer? As a service-based business owner – you should be. One of the best ways to build your credibility (and your client list) is to create a blog/website where you [...]

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How to build a powerful client-capturing and income-generating Signature Brand – Part One

Key steps to a client-capturing and income-generating Signature Brand Last week I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about the very important topic of how to build a powerful Signature Brand – a [...]

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Audio Biz Tip: Powerful Introductions

[Audio clip: view full post to listen] Hi! This is Annemarie Cross, Branding, Money Breakthroughs and Business Coach helping solopreneurs get noticed, hired and paid what they’re worth. Today’s biz nugget is all about how you introduce yourself in a powerful and memorable way. The words you use when you first meet someone, are very [...]

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Are you engaging (or disengaging and enraging) your network?

Many business owners can see the value of using social media and other online tools to share helpful and relevant information with their network in order to build their brand and reputation as an expert. Unlike traditional ‘interruption’ marketing (where businesses continue to push and bombard the marketplace with sales/promotional information) social media marketing (often [...]

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Build your Brand with Audio & Podcasts

As a small service-based business owner you know the importance of building your reputation and credibility as a specialist in your field. Your business’s survival depends on it. Getting your brand message out in front of your target market should be part of your daily list of activities. You may already be writing articles and [...]

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brand

Building a strong brand requires time and commitment as well as ensuring you portray a consistent on-brand message. Everything you do and say; the people you connect with; the conversations you have – speaks your brand. Your brand is your reputation. It’s what other people think of when your name is mentioned so you should [...]

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