You’re in the process of introducing a new program to your database and everything is prepared. Your sales page is up; your shopping cart/payment gateway is ready to accept participants; and you’re sending out emails to prospective clients who you know could benefit from your support. Launching a new program (or product/service) is certainly an [...]
According to Twitter.com/about, as of September 24, 2010, they have over 175 million registered users with 95 million tweets (posts) being written per day. With statistics like these it is imperative for your business to be a part of this community. It is also necessary for you to have a strategy for using Twitter in [...]
Are you actively networking both online and offline as a way to build relationships, find potential clients, marketing your product/services in order to grow your business? Networking is an important part of any business; however there are tens of thousands of people destroying any possibility of developing solid relationships because they’re not following the fundamental [...]
It's a well-known fact. People tend to hire people that they know, like and TRUST. Are you building a reputation as a business that is trustworthy with your community? I recently read an article about how a company increased their level of trust by over 30% with their clients and prospects by including a brief [...]
As a service-based business owner I'm sure you'll agree with me when I say that building and nurturing relationships with your network is vital to the ongoing success and growth of your business. I am constantly surprised (and shocked) at the lack of professionalism I witness in people's interactions with their online/offline contacts. So-much-so, that [...]
Many service-based business owners are leveraging the power of social media in their marketing and brand communication strategies – which is wonderful to see. Unfortunately though, there are some unscrupulous (or perhaps ‘uneducated’) users, who are not following social media ‘etiquette’ and are therefore destroying their reputation and any chance of building solid relationships with [...]
Many service-based business owners are using social media technologies to connect with prospects, which is fantastic! However, I am constantly surprised (and shocked) at the way people are interacting with their network – seemingly forgetting their manners and consequently tarnishing their reputation and their brands. I've recorded a brief video to show you how I [...]
As an ambitious, service-based business owner it’s important to recognise that YOU are the face of your business. Every comment, post and interaction you have online and offline continues to exude your brand’s voice and can have an impact on your reputation in either a positive or a negative way. Here are 20 vital strategies [...]
[Twitter tip] “Stop comparing yourself to your competitors. Measure & look to expand YOUR personal best.” Last week my above tweet generated quite a few responses from my community all of whom agreed that this statement was an important reminder to stop assessing their business’s success by using their competitors’ performance as a benchmark. For [...]
When things don’t work out as expected: 5 tips to get you back on track – FAST! Have you recently received a knock-back which has left you shaken, battered and questioning your self-worth? Perhaps you spent countless hours developing your tender application only to have been greeted by a ‘Thank you, but-you-were-unsuccessful-at-this-time’ letter? Or, despite [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
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