How can you capture your ideal clients’ attention? With a powerful Signature Brand! Today’s the big day – the launch of your new business. Your website is live; your business cards are printed; all of your social media profiles have been set up; and you’ve even attended a few networking events over the last few [...]
Steps to a client-capturing and income-generating Signature Brand A few week’s ago I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about the very important topic of how to build a powerful Signature Brand – [...]
Key steps to a client-capturing and income-generating Signature Brand Last week I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about the very important topic of how to build a powerful Signature Brand – a [...]
As a Personal Branding Strategist one of the things I do is conduct Online Brand Audits to ensure entrepreneurs are on brand and consistent in their brand message. This is vital – especially if they want to build their credibility and reputation as an expert in their field. Unfortunately though, some of the bios, Twitter [...]
If I asked you to define the word ‘brand’ – what would you say? If you answered: “it’s your business logo, your business card, letterhead, envelopes, with compliments slips, marketing material, brochures, website etc”, you’ve responded similarly to many other business owners. While these things are all very important they are really more about the [...]
After countless hours and months of hard work – the moment you’ve been waiting for has finally arrived. So now what? You’ve got this amazing website – but hardly anyone else knows about it. What’s the best way to tell people? And, get them to visit, stay for a while, and keep them coming back [...]
As the owner of a service-based business I’m sure you’re aware of the importance of building your reputation as a specialist in your field. When you’re seen as an expert, you increase the number of people on your newsletter list and social media networks as they want to learn more about you and the information [...]
Yesterday while doing some research on Twitter I was alerted to an article that made me stop and think. The writer was commenting on how airlines were harnessing the power of Twitter and using this tool as an information-sharing platform. This allowed them to share information with customers as it was happening to keep them [...]
Are you running a service-based business and believe your branding is all about your logo, tagline and brochures? While these are important elements of your brands ‘touch points’ when I refer to your business’s brand what I am talking about goes much deeper than your stationery and tagline. So what is a brand? Your brand [...]
Many service-based business owners are leveraging the power of social media in their marketing and brand communication strategies – which is wonderful to see. Unfortunately though, there are some unscrupulous (or perhaps ‘uneducated’) users, who are not following social media ‘etiquette’ and are therefore destroying their reputation and any chance of building solid relationships with [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
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