Many service-based business owners are using social media technologies to connect with prospects, which is fantastic! However, I am constantly surprised (and shocked) at the way people are interacting with their network – seemingly forgetting their manners and consequently tarnishing their reputation and their brands. I've recorded a brief video to show you how I [...]
As an ambitious, service-based business owner it’s important to recognise that YOU are the face of your business. Every comment, post and interaction you have online and offline continues to exude your brand’s voice and can have an impact on your reputation in either a positive or a negative way. Here are 20 vital strategies [...]
More and more businesses are recognising the value of ‘branding’ however many don’t really understand the key elements that will enable them to create a strong and memorable brand. Your brand is much more than your letterhead, your tag line, your business name, your business card, or your USP (unique selling proposition), etc. Your [...]
One of the best ways for a service-based business owner to build their credibility, their list and their social media following is to write regular articles and blog posts that are interesting, informative and beneficial to their target market I’m often asked by clients and prospects about how they can continue to come up with [...]
[Twitter tip] “Stop comparing yourself to your competitors. Measure & look to expand YOUR personal best.” Last week my above tweet generated quite a few responses from my community all of whom agreed that this statement was an important reminder to stop assessing their business’s success by using their competitors’ performance as a benchmark. For [...]
When I first hung out my shingle and began my service-based business I was so excited. Going out of my own, having no-one to answer to other than myself, and being able to support my clients the way I wanted was far more appealing to me than working from 9 to 5 for someone else. [...]
Recently, I had the pleasure of being interviewed on Career Moxie Radio about Personal Branding – a topic I am very passionate about. You can listen to the recording here. During the interview I speak about: >> What Personal Branding is. >> Why Personal Branding is so important, whether you are an ambitious Entrepreneur or [...]
One component that plays an important role in helping you promote your business (while enabling you to build trust and buy-in from potential clients) is to get feedback from existing clients that identify the results they have experienced through working with you. I’m talking about a ‘Testimonial’. Like many of my clients, you too may [...]
This morning while driving my daughter to school, I was surprised to see a motor vehicle that had pulled over to let out their child; however had done so in a hurry and was jutting out in the middle of the road so that other cars couldn’t pass. Normally, I wouldn’t have thought anything of [...]
Today I invested (as an interest-free loan) in a large pair of speakers for my 16-year-old son – who’s starting up his own DJ-ing business. [I think the next thing I’ll need to invest in is a set of ear plugs]. He’s been practicing for months on a music mixer and other technologies and officially [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
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