Do you dream about building your reputation as an expert so that people automatically think of you when they’re in need of the services you offer? As a service-based business owner – you should be. One of the best ways to build your credibility (and your client list) is to create a blog/website where you [...]
Steps to a client-capturing and income-generating Signature Brand A few week’s ago I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about the very important topic of how to build a powerful Signature Brand – [...]
Key steps to a client-capturing and income-generating Signature Brand Last week I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about the very important topic of how to build a powerful Signature Brand – a [...]
[Audio clip: view full post to listen] Hi! This is Annemarie Cross, Branding, Money Breakthroughs and Business Coach helping solopreneurs get noticed, hired and paid what they’re worth. Today’s biz nugget is all about how you introduce yourself in a powerful and memorable way. The words you use when you first meet someone, are very [...]
Many business owners can see the value of using social media and other online tools to share helpful and relevant information with their network in order to build their brand and reputation as an expert. Unlike traditional ‘interruption’ marketing (where businesses continue to push and bombard the marketplace with sales/promotional information) social media marketing (often [...]
As a Personal Branding Strategist one of the things I do is conduct Online Brand Audits to ensure entrepreneurs are on brand and consistent in their brand message. This is vital – especially if they want to build their credibility and reputation as an expert in their field. Unfortunately though, some of the bios, Twitter [...]
Remember the saying: “Sticks and stones will break my bones, but names [words] will never hurt me”? It was something my friends and I used to chant in the playground when we were being teased. Now, as an adult I have to wonder – who on earth coined that phrase? I’d like to tell them [...]
If I asked you to define the word ‘brand’ – what would you say? If you answered: “it’s your business logo, your business card, letterhead, envelopes, with compliments slips, marketing material, brochures, website etc”, you’ve responded similarly to many other business owners. While these things are all very important they are really more about the [...]
Does this happen to you? You’re sitting with your fingers poised above the keyboard, however a blank screen is staring right back at you. You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client? Yes? You’re not alone. This [...]
As a small service-based business owner you know the importance of building your reputation and credibility as a specialist in your field. Your business’s survival depends on it. Getting your brand message out in front of your target market should be part of your daily list of activities. You may already be writing articles and [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
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