A survey conducted by Constant Contact (Nov 2010) found that small businesses have been favouring their websites (93 percent) and email marketing (92 percent) for marketing their products/services and generating new leads. The third method of choice to attract new clients was the social media tool – Facebook (62 percent) followed closely by in-person marketing [...]
What do you think is the most important factor that all service-based businesses should have in place to support their business's growth? For those of you who answered "My marketing strategy" – you're absolutely right. The research, planning and ongoing implementation of the right marketing strategy for your service-based business is crucial and [...]
[Twitter tip] “Stop comparing yourself to your competitors. Measure & look to expand YOUR personal best.” Last week my above tweet generated quite a few responses from my community all of whom agreed that this statement was an important reminder to stop assessing their business’s success by using their competitors’ performance as a benchmark. For [...]
You’ve spent countless hours creating your program/service offering; your promotional material has been circulated; your sales webpage promoting your new program is live (and looking extremely impressive); and you’ve spoken to a number of your connections who you know could benefit from participating in the program. However despite all the effort you’ve put into this [...]






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