Want to increase your credibility, visibility and hireability? Read on… Struggling to stand out in a competitive market place and unsure what else you could be doing to reverse this? Here are over 50 ways you can increase your level of credibility, visibility and hireability so that next time an ideal client is ready to [...]
A survey conducted by Constant Contact (Nov 2010) found that small businesses have been favouring their websites (93 percent) and email marketing (92 percent) for marketing their products/services and generating new leads. The third method of choice to attract new clients was the social media tool – Facebook (62 percent) followed closely by in-person marketing [...]
What do you think is the most important factor that all service-based businesses should have in place to support their business's growth? For those of you who answered "My marketing strategy" – you're absolutely right. The research, planning and ongoing implementation of the right marketing strategy for your service-based business is crucial and [...]
[Twitter tip] “Stop comparing yourself to your competitors. Measure & look to expand YOUR personal best.” Last week my above tweet generated quite a few responses from my community all of whom agreed that this statement was an important reminder to stop assessing their business’s success by using their competitors’ performance as a benchmark. For [...]
You’ve spent countless hours creating your program/service offering; your promotional material has been circulated; your sales webpage promoting your new program is live (and looking extremely impressive); and you’ve spoken to a number of your connections who you know could benefit from participating in the program. However despite all the effort you’ve put into this [...]









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