Fallen victim to these pricing perils? As a solopreneur you’re passionate about what you do and the people you support, but the thought of having that ‘selling’ and ‘pricing’ discussion with a prospective customer is enough to send shivers down your spine. Sound familiar? You’re certainly not alone. If you’re happy to run a hobby [...]
A survey conducted by Constant Contact (Nov 2010) found that small businesses have been favouring their websites (93 percent) and email marketing (92 percent) for marketing their products/services and generating new leads. The third method of choice to attract new clients was the social media tool – Facebook (62 percent) followed closely by in-person marketing [...]
Whether you’re just starting up your business or you’re launching a program, one of the greatest challenges that you may be struggling with is deciding what to charge. If you are – don’t worry. Many service-based businesses struggle with this, even I did when I first started out in business – some 15 years ago! [...]
Annemarie Cross is joined by her special guest and co-host Warwick Merry – the Get More Guy. Warwick is a leading authority in aiding individuals and organizations to live their passion. He works with teams and individuals to improve their communication, exhibiting, sales skills and overall process. Harnessing his infectious, fun approach Warwick shares: 3 [...]
You’ve hung your shingle outside your front door and are excited at the thought of the work you’ll be doing to support your clients. However, excitement soon turns to dread when you realise that prior to being of service to your clients, you need to become skilled in not only marketing, but also in the [...]
Listen to the interview I did recently with Keith Keller from Career Success Radio as he quizzed me about my 5 simple steps to selling authentically if the product is you! The five steps are: Challenge 'unhelpful' beliefs Reframe 'selling' to 'service' Think 'connection' not 'conversion' Transform your 'sales pitch' into a 'strategy session' [...]
As a service-based business owner do find yourself offering your client a discount to influence them into investing in your program or package? Or do you cave in and offer a discount when your prospect asks for one? If you have answered yes to either one of those situations you are certainly not alone. I [...]
[Twitter tip] “Stop comparing yourself to your competitors. Measure & look to expand YOUR personal best.” Last week my above tweet generated quite a few responses from my community all of whom agreed that this statement was an important reminder to stop assessing their business’s success by using their competitors’ performance as a benchmark. For [...]
You’ve spent countless hours creating your program/service offering; your promotional material has been circulated; your sales webpage promoting your new program is live (and looking extremely impressive); and you’ve spoken to a number of your connections who you know could benefit from participating in the program. However despite all the effort you’ve put into this [...]
When I first hung out my shingle and began my service-based business I was so excited. Going out of my own, having no-one to answer to other than myself, and being able to support my clients the way I wanted was far more appealing to me than working from 9 to 5 for someone else. [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
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