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Your Signature Brand: Is building it really that important?

How can you capture your ideal clients’ attention? With a powerful Signature Brand! Today’s the big day – the launch of your new business. Your website is live; your business cards are printed; all of your social media profiles have been set up; and you’ve even attended a few networking events over the last few [...]

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How to build a powerful client-capturing and income-generating Signature Brand – Part Two

Steps to a client-capturing and income-generating Signature Brand A few week’s ago I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about the very important topic of how to build a powerful Signature Brand – [...]

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7
Personal Branding: Is your bio tarnishing your brand (reputation)?

As a Personal Branding Strategist one of the things I do is conduct Online Brand Audits to ensure entrepreneurs are on brand and consistent in their brand message. This is vital – especially if they want to build their credibility and reputation as an expert in their field. Unfortunately though, some of the bios, Twitter [...]

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Building a Strong Brand: Are you using your Secret Sauce?

If I asked you to define the word ‘brand’ – what would you say? If you answered: “it’s your business logo, your business card, letterhead, envelopes, with compliments slips, marketing material, brochures, website etc”, you’ve responded similarly to many other business owners. While these things are all very important they are really more about the [...]

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