Ingrid Perri, Life Coach - Success & Fulfillment Coaching

Before completing the Unearth Your Brilliance Branding program, I was confused about how to stand out from my competitors and what it was that I offered that was unique and different from all the other coaches out there.

However now, I am able to define who I am through being clear on my brand attributes and the unique qualities I bring to my business and my clients.

Annemarie’s gentle and supportive approach, along with the powerful exercises we did throughout the program ensured I had many ‘aha’ moments.

I have gained a far deeper understanding about myself, which has allowed me to make my presentation style softer and more feminine. This now aligns perfectly with my own personal values and how I want my business to be. I’m thrilled as I’ve received many comments from my colleagues who have noticed that I am softer and more feminine in my approach.

I enjoyed the program and would certainly recommend that all service-based business owners invest in themselves to unearth their brilliance and uncover the key elements of difference they have to offer their clients so that they can stand out from their competitors.

–Ingrid Perri–, Life Coach – Success & Fulfillment Coaching
Primary Archetype: Artist

Sylvia Bourne, Office Genie - Virtual Assistant

I had a number of issues prior to completing the Unearth Your Brilliance Program. I needed to clarify my brand in my own mind and also wanted to determine how I was being perceived by my existing clients and prospects. I also questioned whether I was explaining what my business did in an accurate way.

The content, presenter and the processes/activities we completed in the workshop were fantastic. The program was professionally run, while educational and a lot of fun. I found the whole experience positive and invaluable; in fact I can’t speak highly enough of the program.

One of my favourite parts was when Annemarie opened the day with “Each and every one of us has a beautiful gem deep inside waiting to be unearthed, cut and polished. This gem is your unique brilliance – your brand. Let it continue to shine brilliantly.” This positive opening statement really set me up for the rest of the workshop.

Since completing the program everything is clearer, and with that clarity I am now able to portray and promote my business with confidence, whereas before I questioned whether what I was saying was accurate. I’ve also found that the program has eliminated the writer’s block I was experiencing when trying to communicate my brand on paper.

I am speaking more confidently and with more clarity and now have words to use so that I can connect with and inspire my clients into taking action!

I can’t speak highly enough of the program and the experience and would highly recommend it!

The Unearth Your Brilliance Branding Program has helped me in many ways:

• I discovered my brand personas, skills and strengths are very much on brand which was very reassuring as previously I would doubt myself.
• It helped me identify my strengths and weaknesses which empowered me to make changes.
• I was able to clarify and express what my business does.
• I confirmed that I am being perceived the way I would like to be.
• It helped me eliminate writer’s block and self doubt.
• Being able to complete my own brand wheel was extremely satisfying.
• The workshop helped ignite thought-provoking positive language about my branding and helped erase the negative language.

I came out of the program feeling inspired, proud of what I had achieved, and looking forward to the future direction of my business.

–Sylvia Bourne–, Office Genie – Virtual Assistant
Primary Archetype: Nurturer

Jeanette Cunningham, Jenham Solutions – Customised Software

I was finding it very difficult to explain what I do in my business when speaking with other business people. I always felt like I was floundering and that I wasn’t able to connect with others when I was explaining how my business could help them.

Annemarie was very calm and attentive to each person during the program. On entering the workshop room, there was a calming and productive atmosphere. The colours, lighting, music and handouts were a delight to see, hear and feel. The activities were fun to do and easy to understand.

Since completing the program I have a deep understanding about my brand and what makes me unique so now have much more confidence when talking about my business. I am clearer about what I do and how this makes such a positive difference to other businesses.

During the workshop I also created a sheet with one-liners that I can use when talking about my business. Every week I go back and read those short sentences, and it makes me feel very proud of what I do.

I would recommend the Unearth Your Brilliance Program to all other business owners. It gave me such a clear insight into how my work helps other businesses and I feel more passionate when I tell others about what I do.

Jeanette Cunningham, Jenham Solutions – Customised Software
Primary Archetype: Hero

Kylie Saunder, Kylie Saunder.com

Have you ever been so close to something that you couldn’t see what was there? It’s like when you put your finger on the tip of your nose and you can’t see it…you know it’s there but you duck, weave and try so hard to see it! This is what it feels like when you don’t have a clear and focused brand. You know what you do, you know how you do it, but you just can’t seem to find the right words or the right feeling behind them to get your message out to your clients!

I was attracted to Annemarie’s branding program because she offered the Archetypes program. And the extra bonus was the 360 degree feedback research. I was “up for” constructive feedback on everything: my personality, the way I looked after my clients, the value I provided…I really wanted to know how I could stand out from the crowd and make an impact, without sounding like a cheesy sales pitch!

If you’re looking for a way to connect with your target niche/market or you’re wanting to isolate what makes you different from your colleagues/peers/competition, I highly recommend this program.
Since completing this program I’ve rebranded my websites and created a package of services that truly reflect who I am and what I can offer.

–Kylie Saunder–, Kylie Saunder.com