Get that product OUT of your head, created and launched!

Do you long to create your own products but just don’t know how to get started? Or perhaps you’ve got lots of ideas, but overwhelm stops you from ever finishing your product. Then this show is a must-listen.

Download the show here

Our Guest Expert:

Sandy Sidhu is passionate about helping entrepreneurs and small business owners cut through the noise and get clarity when marketing and launching products online. She moves people from dreaming to doing.

Contact Sandy:

• Web: www.sidekickpm.com
• Email: sandy@sidekickpm.com
• Twitter: SandySidhu

Show Highlights:

On today’s show Sandy will share some of the secrets from her ebook: “From stuck to unstoppable: how to go from idea to launch” to help you get out of overwhelm so you can finally create that product and launch it!

Including:

• Practical steps to get you out of overwhelm
• Why, when thinking big, it’s important to start small when it comes to launching products
• Powerful tips to create your ‘success mindset’
• And much more!!

Enjoy!

YOUR SAY:

What did you find most helpful about the tips Sandy shared on today’s show? What product do you have ‘brewing’? Let us know! It’s always great to hear from our listeners.

Have a topic you’d like us to cover in an upcoming show? Wonderful! Connect with me on our Facebook community and let me know!

Or are you an expert with wisdom to share with other ambitious entrepreneurs? Great! Contact our Guest Liaison Manager today!

Find out more about the show here:

About the Show | Be A Guest | Be a Sponsor | Be a Supporter

Is stress impacting your performance at work? Find out why…

Is stress causing you to make hasty and regrettable decisions in your business?

It’s no wonder, as studies have shown that you can decrease your brain’s capacity by 10-15 IQ points when you are stressed. In business this can spell disaster.

Stress and its effects on the mind and body are well known. The effects of stress is costing workplaces an estimated $15 billion every year, with the problems (and costs) increasing.

As a ‘Stress Specialist’ Dr Linda Wilson teaches individuals and businesses how to avoid emotions getting in the way of great decision-making. And today on the show, Linda will talk about:

• The missing link between our thoughts and responses and why it is important for you to know;
• Why it is important to not to make big decisions when you are feeling stressed;
• as well as tips and strategies on how you can reduce your stress level,
• and much more.

Download here

Find out more about the show here:

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Show Transcript: How to deal with stress in the workplace

Annemarie: – So welcome to show the Linda.

Linda: – Thanks Annemarie! It is lovely to be here.

Annemarie: – You have written that certain studies have shown that when we make decisions when we are stressed, we got 10% higher risks of regretting the decisions, the action and behavior that we take is the bad decision. In other words, it is calculated as that we lose 10 to 15 IQ points when we stressed or because the brain capacity has lost. And as I know that as business owners we often making decisions every single day and we really don’t want to stick with that decision. So you talk about missing link between in our thoughts and responses. So tell us more about this missing link.

Linda: – Absolutely! Well as you have just outlined there is some significantly importantly search out there, they basically shows you how much brain is under pressure when we are stressed and how it can negatively impact the decisions that we are making. And the negative link or missing link is rather than we have between in our thoughts and responses is actually something that we have actually heard before but perhaps this is the different way of thinking about it and what that is missing link is meaning and if I could just give you a simple example.

If I use the word cancer, everybody thinks about that word and has a slightly different response to it. Now for some people it could have a huge amount of emotional impact because they may have known someone who is closely related to someone who is impacted by that particular disease, so they will have some particular emotional response to that work. However, there are other people here who will hear that word and simply think of the stars sign, so that single word would have more than 2 meanings as one example. And the way that we respond to that word is the significant missing link between our responses, so one of the things that I try to teach people is to really have a look at the importance on the meanings on the thoughts that you are having before you respond in the way that could determinedly affect your business.

Annemarie: – There is good stress and bad stress and of course today we are talking about bad stress and the importance of understanding the long-term effects bad stress can have on us. What are these long term effects?

Linda: – Yeah, Well it is really interesting, I was reading this morning reading out the report that was put out by big health and now this was back in 2006. So now given the improvement and advancements in social media in additional, I guess the ways that we are able to take out work out of our work place now and actually bringing it incorporated to our downtime. The results that they commented on regards to the stress that could possibly even more significant then what I am about to share with you but the most common stress workplace that comes from employee is a negative emotional and psychological state and that includes the things like emotional disorders, psychological distress, anxiety and depression. A study was conducted on five thousand subjects and they found that there was a double risk of heart attacks from job stress which is hugely significant. There are also impact of immune deficiency disorders and also you can have gastro problems. So the impact on our physical health is significant. But there is actually a figure that has been estimated and touched to it and i.e. 15 billion dollars is lost due to stress and stress related problems in the workplace each year.

Annemarie: – And as a business owners, often for many of us listening today, we are sole entrepreneurs so that means that often we tend and try to take more activities, tasks and functions within our business not realizing that by doing in our business, not actually we are saving money, we are compiling more and more stress on to our life that can impact in our house. If you tend to get sick that makes it even more stress. That is just a negative cycle that goes around and around and we really do need to step back and take a look and say are we creating an environment in which we could increase our risk of heart attacks and sickness and no one wants to go to work, no one wants to perform at 110% if they are feeling unwell, can they?

Linda: – What really interesting is that our western scientists finally come up with what eastern medicine has known for significant period of time that is since the years. So what the researches showing us now is that actually we cannot distinguish between the mind and body. What that means is that what going on in our mind is also going to happen in the body. A real simple example of this is blood pressure. When you are under, you have stress and thoughts you had a really rough day for whatever reason, often your blood pressure increases as well. Headaches is another example that people can relate to in terms of physical reaction to the stress that is incurring in their life, so the two that I teach the basically about how you can recognize that the thoughts that you are having in your mind are actually impacting your body as well.

So I ask people how they actually do this stress because it sounds like strange question but we all do our stress in different way. Some people do stress because they hear things is if that would be said to them. Some people do stress in they see the pictures around a stressful situations. So memory and flashbacks are really good example of that. Some people do stress because they smell something, so this is very much to do with the senses the way that we actually internalize and interpret the stress that are having, so first of all I have people recognize how do you as an individual have a stress response and then we will just go through and we use exactly the same response to diffuse and knockout the stress that they are experiencing.

Annemarie: – Yeah! That is very interesting particularly when you start thinking about that. I mean I have never thought about that before but as you go I can imagine happening as people coming to a particular area of business that is quite stressful for you, you may hear this internal voice saying we are going here, this is what it is like and then that is almost feeding it. So that would be then something very much that you can hear, could be your internal voice couldn’t it?

Linda: – That is exactly right and often those voice are now generated by us but we want the first person to actually say to us. So often it is the feedback that we received from others could be as far as back as parents, mom and dad or teachers in school. Money is really interesting topic of discussion with many of my clients and because it carries with it enormous amount of emotional intensity but you can imagine in school being told by your math’s teacher just be one example that never be able to do math and you can never consider yourself a good math’s teacher and you are then as an ad one responsible for financial well-being of your particular business, the stress that endangered a person that could be quite huge and very determine when their tempting to make decisions in relation to the finance to their business.

Annemarie: – When you think about that this happens in flash, doesn’t it? Often then we do not recognize it so I would imagine as you are working with the clients you really get them to slow it down, so what happens at that particular time as we do not realize that triggers that happens to do with our stress, do we?

Linda: – Absolutely, the one of the biggest tool that I use is that we actually go back to the situations because believe it or not our mind has incredible ability to record in the most minute details and incidents and experiences in your life. And as long as you asked the right questions, you can actually dip into the recording that was made at that time.

So people are very able to step through a particular situation and break it down to simple things like oh I then heard the bank manager say or then I smelt the smell that was coming off the bank manager perfume. You know the things like that, just a simple example. But it is very easy to go back through those situations and break them down. And the easiest thing is that Annemarie is that they can actually show that even if you can’t remember a specific situation it is just as affective term make one up and break one down because the things that we make up comes from our experiences, either our imaginary experience or our real experience, either way we are able to break it down that stress response and deal with it.

Annemarie: – And I think you are talking about breaking it down then you will work with people that give different meaning because that is really what you said right at the beginning of the call, that is the missing link. And once we understand the meaning we can give a new meaning one that is not going to you feel very stressful and anxious and those negative reactions, yes?

Linda:- Absolutely! What would we do, we will go in their actually and we will the whole purpose of the thinking mind is to create safety in no matter what environment we are in. so the thinking mind then gives particular situations and meaning and at the time that meaning is designed to keep our safe for whatever reason that happens to be and later on the same meaning still attached to those experiences can create a problem. So we can go in, we can change the meaning of something that is far more helpful. For example, if you go back to that math’s example, if you were student in school and told by your math’s teacher, you never amount to a good math’s teacher, you obviously have a poor skills in your multiplication type of questions for example and you actually go back and you change the meaning to be something like I had a bad day on that particular day, I am bad at math but actually what I am very -2 good at is finding recent courses to solve these problems for me. And then it can release that mind from the stress that it has when it think about finances to one other resource date. That is very-2 important. If we feel that we actually are capable of resourcing the other ways, means, and people etc. to help us resolve this dilemma of problem that we have that is a far more positive mental state of being to be then just simply going into really strong stress response.

Annemarie:- I can see from that example how it takes the weight from your shoulders by recognizing “hey no I am not good at math but accessing resources will allow me to far better answer that question”. And obviously the first step would be to be fire that teacher – my goodness, fancy saying that to a child.

Look I have to share something briefly as far as you talking the mind and body and how relevant that is particularly in the experience that I had. Several months ago I went four wheel driving with my husband and we got stuck trying to get up this very steep, muddy hill. We would make it up a little way, and slip back, only to come crashing down to where we started. It was horrendous!

Anyways just couple of weeks ago, we went driving and it was on a one-lane gravel road in the country. We had to move over to make room for a passing car, so we went a little more to the left of the road, which had quite a significant drop. I have never experienced that before, I panicked and I screamed because I was hanging to the end of the cliff. I said “I want to go home right now, turn the car around!” Now I get a regular massage every week. And then the following week when my masseur comes to my office   she said “what on earth as you have been doing?” Because I was hard as rock – all of my muscles were very tense. Now this happened two or three weeks ago and only now has she gotten my muscles relaxed a bit, to what they were prior to this event. Just tell you that my body just absolutely locked up for that stress. So absolutely mind and body are related.

Linda: – Now see that is the perfect example and if you are think about that in terms of that certain example of couple of months and if you see that people are carrying these beliefs, all these meaning systems inside themselves for 30-40-5-60 years, you can imagine how powerfully because each one of those negative experience they have built on very first one and you now have 2 experiences where you have highly been stressed around being in the car and of road driving. You and I can do a bit of work on that Annemarie.

Annemarie: – You know what my husband said to me, “it does not matter if we roll. There are trees down there that will catch us.” I said “Well that’s really going to make me feel good – not.” I think that is where I need to book with Linda. So that is what happens, it’s intensified to the point where you just do not want to go anywhere near that because you almost set yourself to that. Now I am feeling myself starting to fit just taking about it.

Linda: – I think one very important topic that we should highlight as well. What happens is that when people have these negative experiences, they also start to future place themselves. So there is anticipatory anxiety around the things that are ever happen it yet and can you imagine walking into a highly stressful situation and you are already practice the negative outcome of that situation over and over your mind prior to even that entering into that situation. This is the really big dilemma with the stress that it not only has an impact right there and right then but it has it reaches far into past and can particularly reach far into future and being able to there in knockouts those kinds of responses are vital for people making decisions within their business.

Annemarie: – Oh absolutely and I know how many times have you preempted a situation and you run over and over in your mind as you said he says this, he says this and I am going to respond, it’s like can you hear yourself and that is unfortunately it happens and certainly something we want to put stop to. Linda, what you have shared today is so important. We are just going to take a short break to hear from our sponsor and we will return, I am sure you got some more tips and strategies to share with us.

“ Are you struggling to get more clients and paid what you worth for the amazing services that you offer or you feel that you are world’s best keep secret, you have got amazing services that can really help people overcome their struggle and yet hardly anyone knows about you and you have just tried everything but nothing has worked. You know what having a successful six figure or more business does not have to be a impossible dream. Why don’t you join me on one my business breakthrough strategy sessions and I will show you how you can finally breakthrough to six figure or more business. But hurry as I releases only small amount of sessions every month, there are only few spots remaining. All you need to do is go to bit.ly/breakthroughsessions and fill in your details and I will be in contact with you once I receive your information, so go ahead and do that now. I can’t wait to show you how you can build your six figures or more business. To your success and brilliance this is Annemarie”.

Welcome back, let’s join our interview with stress specialist doctor Linda Wilson.

Annemarie:- Tell us little bit more about your job title. You call yourself authenticity guru really interested to learn more about that title.

Linda: – Look Annemarie, that is just more fun that I have with myself. I guess with my formal title is that I am stress specialist but authenticity guru is something that I am playing with that at the moment. I encourage everyone to really have too little bit play with this them. I am doing some mentoring myself at a moment and I have a mentor that is working with me at the moment. He calls a guru word and what that generally defines a word generally just that find for yourself, what is that you actually wanted to bring into the world that you communicate yourself with your clients, staff, family etc. It is not always a comfortable word and I have to say that authenticity for me can be a little bit uncomfortable because we slip in and out of truly being ourselves and one of the greatest challenges of being successful in business is really holding on to your own personal vision of what is exactly that you wanted to achieve in your business, who is that you wanted to be out there in the larger environment and if we can challenge ourselves in my way to really be authentic person, whatever that means to that individual person then I think we can go far because whatever we are drawing is that really deep sense of ourselves. So authenticity is my guru word and I really encourage our listeners to have to think about what would there guru word be. And just keep in mind that this is not something that they in definitive state, it is something that they can slip in and out of and it is something that they can also change all the time. But I have there as a reminder to myself as who is that I want to be out there in this big world.

Annemarie: – Yeah! That sounds great and I think it is so important because if we are not true to who we are in ourselves in way that we approach business, that can often cause stress in ourselves too because we are trying to be someone that we are not. And I know that as business owners, we spent a lot of hours in our business, so it is so important to really identify and give yourself a permission to be able to be authentic and show up in the world and you would like to be. So thank you for sharing that with us.

Linda: – You’re welcome.

Annemarie: – Look, I think this whole topic is so very important because of the impact that our thoughts can have in our body and as I know business we can be in stressful situations anyway so we want to be make sure that we have a right tools to be able to cope with the general stress that is happening every day and of course to be able to eliminate some of those things that perhaps blocking us from being as successful as we can be in our business. So Linda, if someone wants to know more little bit about you or can get a contact with you then how can they do that?

Linda: – Absolutely so, if you could go to my practices based in [Timestamp 21:35] the practice website which incorporates myself and whole range of other practitioners is www. cranbournefamilychiropractic.com.au or they actually recently set up a blog it is in process of being expanded and that www.empoweredchangeinme.com and I will be very happy to answer questions or have to chat with anyone who is interested.

Annemarie: – Fantastic! Look thanks so much on the show Linda, this is such a very important and I think just for hearing you explain some of those impacts and particularly those missing links between our thoughts and our responses and how we play meaningful things, I think a lot of light bulbs have gone off and I think if someone is experiencing that and it is really minimizing how they are showing up, certainly encourage you to connect with Linda and www.empoweredchangeinme.com. Fantastic, thanks again for coming on the show Linda!

Linda: – Oh! My pleasure Annemarie, It was great fun thank you.

“You have been listening to Ambitious Entrepreneur. If you are struggling to get your clients and charge what you worth, get our free seven steps audio series on how to get noticed, hired and get paid what you worth at bit.ly/chargeyourworth”

Spring clean your website to increase productivity, boost promotion and explode your profits

As an entrepreneur with increased competition to get the attention of your ideal client you need to become far more proactive in managing and maintaining your website. Joining me today is Tonya R. Taylor (known as Your Savvy Online Business Builder) from SavvyBizBuilder. Tonya shares:

• why it’s important to have a website,
• why you need to keep it fresh and current,
• how to keep visitors coming back, and
• the top three mistakes that will keep you from making money with your website,
• and much more!

Download here

Find out more about the show here:

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Show Transcript: Spring clean your website to increase productivity, boost promotion and explode your profits

“Hi this is Annemarie Cross and welcome to the Ambitious Entrepreneur. Join me as I speak to Tonia R Taylor all about importance of having the website, why you should spring clean your website and keep it fresh and current. And how to keep the visitors back and much more, so stick around. “

If you are sole entrepreneur or business owner operating either a service, product or may be both and product based business who doesn’t have a physical sole but realized solely on the internet to connect with prospects then really your website is going to be your sole front. However, with the growth and popularity of the social media, technologies and other technologies, consumers are becoming far savvier in their purchase decisions. In the static website which is really more like an online brochure which is doesn’t get updated very much is probably not be as effective as may have been several years ago.

So If you rely on your website as a way to bring new business but your website hasn’t updated for quite some time or you are struggling to keep visitors back to your website then you want to grab pen and paper and have it handy so you can take down all the tips and strategies that my guest would be sharing today. And Tonya R Taylor known as savvy online business builder joins me on today’s show and Tonya is dedicated to show business people savvy ways to build their online presence so that they can increase their productivity, boost promotions and explode their profits and as a business that is what we all are looking to do. So welcome to the show Tonya.

Tonya: – Thank you! Thank you for having me.

Annemarie: – It is great. This is a really exciting subject and I got my pen and paper handy too to write down all the tips and strategies that you would be sharing. As I mentioned in the beginning of this introduction it is very important for people to realize that their website is far more than a one page or 2 page online brochure is really is far more than that. Did you want to give you an overview of what you really think that the website should be and then we can go into what are some of the tips and strategies people should be doing with their website?

Tonya: – One of the things that I really want to stress and we have talked about what website should be. The website should be your hub; it is the main feature of your business. It is like a heartbeat where everything stems from and then I want people to realize that having a website it’s never done. Some people think that they can put their website and walk away. But is absolutely never done and they need to make that understanding right from the beginning.

Annemarie: – And I absolutely agree with that because if you got a static website and you are not updating it then people can lose interest particularly if they are coming back and visiting your website on different occasions. Can I just ask you because some of the things that people ask me and this may be a question you asked as well, for those people who may be updating your website and they are not too sure about the technologies that they use because I know that there are lot of different platforms, what you generally recommend as far as type of technology people can harness to build their website on?

Tonya: – Well, I definitely recommend what known as content management system and there are number of these systems out there that are low cost to no cost. And my favorite one that I like to recommend is word press. You know word press is the one that is used most often in the industry so that is the type choice for me.

Annemarie: – You know I have to agree and I am so glad that you said word press because something that I heard while ago and this is what I heard from my mentors is that Google loves word press. So if you got a website on word press then all of the strategies and different plugins that you can use and I am sure you will be talking that in a moment can really enhance your SEO, your Search Engine optimization and connection and that is really getting out there. So that is fantastic the word press. So the people who haven’t heard much about word press, do you just want to give a very brief overview of what that platform is because I believe that is a very low cost and if not some hole actually allows you to download word press and that is free. Is that correct?

Tonya: – Absolutely! They are couple of ways that you can use word press. You can it without out being hosted by directly going to wordpress.org or wordpress.com. You can go there and get a blog or the best choice is that if you have a web post then or if you are going to get a web post which you should to make sure that your web posts offers word press and it is like a click of button to have it installed.

Annemarie: – And I certainly think that is wise as well and another reason too and this is why I use and you might have heard similar stories Tonya is that people started to use .com which is hosted on the word press platform as well. But if you are running a business that is hoping to generate an income and I am hoping that all business there have that as an ultimate goal, you may find that your website is shutdown overnight and it happened to just a colleague of mine, she was building a blog on .com which is a free one but she had things that she was selling like e-books like that and they got wind of that and it closed overnight. Thankfully she took backups and she was able to get that on .org to her host. And I think that is so important to start because of all the time that you put in to developing your website, you don’t want to disappear it overnight.

Tonya: -And absolutely the one that people don’t realize when they use the free version is that you lose all control. You cannot install the same plugins is that on the .com version. So the best thing is to install it on something that you can totally control.

Annemarie: – And that does not suddenly disappear overnight. So let’s talk about the elements that you know make for savvy site. What are the some of the things that you suggest?

Tonya: – Well, you definitely want to have a fresh content. You know when we talk about your website as we mentioned earlier having fresh content keeps what Google happy and keep coming to your website. It keeps your visitor happy, fresh content can be rewarded from the backlinks from other sites and it may even bring media attention, speaking opportunities and it really get you known as an expert in the industry. So you just want to make sure that you keep your content on your website fresh.

Annemarie: – And you mentioned a term there and those of you who are not sure what the word backlinks are. What is backlink Tonya?

Tonya: – A backlink is like money on the internet or like a referral. What Google likes to see the more people who link back to your website from their website it makes Google think well everybody is linking to this particular website then it must be important, it must be good source of information and Google rewards that? And that is what backlink is and more of those you get the higher ranked your site is. People always say let’s put a website, why it is not showing up in a Google search and that is one of the reason why it is not showing up in Google search.

Annemarie: – And you mentioned fresh content and for people who want to backlink to your website, I would imagine that they keep it interesting on topic. So how often do you recommend that someone should be updating their website?

Tonya: – At a minimum, they should update that once in a week. And if you are really savvy and really good you can updated it daily. You know some websites are updated hourly and you know running your business, I would say at a minimum you should at least update your website with a new content once a week and content can be anything from an articles to majestic videos.

Annemarie: – And that is a great point because some of the people that I have spoken to and you have exactly the same comments from your clients Tonya, I do not know what to write, in fact I stare at the blank screen and nothing is coming to me. How, what will I do? So what you mentioned is a couple of key things you can have audio and video as well. And is that something that you recommend to your clients that they find difficult to find a content, talk it, speak it, record it and upload it and record yourself a video.

Tonya: – Absolutely it is so funnier that I update my blog every week and I write an article every week and this week topic was all about how to write an article without actually writing an article using your voice. So I know looking at that blank piece of paper or that blank screen can be very intimidating but sometimes speaking the words they can move a lot freely and free to talk as much as you can add it later. So I would definitely recommend use it as a tool around creating content by an audio.

Annemarie: – And one thing that I think creating different forms of communication like creating an audio then video, if you have written an article you can repurpose that content, so you might have a hundred pages not hundred pages say 500 words article take snippets of that and create a 2 or 3 minute video or speaker or recorded so that you can repurpose so that you not have to reinvent that wheel. Is that something that you also do?

Tonya: – Absolutely! You can take snippets of that and you all know how popular social media is you can take snippets of that information and post it on your social media site as well and the key is to repurpose a 500 word article can be repurpose may be 5 or 6 or even 10 times if you are really-2 good.

Annemarie: – It will really help you to build your brand as an expert because you are giving the same consistent message or delivering the content around the same type of topic but just a different format and as you said Google will love you because you are updating it and known as an expert in that field. So those are great tips. Now you mentioned and you talked about something about further about this spring cleaning your website. I know spring cleaning your home, now we bring to the aspect of website. What do you mean by spring cleaning your website?

Tonya: -Well it is a same thing and I think spring is that time when everything is fresh, everything is new and we want that spring cleaning to get rid of the old stuff and just freshen things up. So we should take a look at our website as the same way. We should do things to update in our website to make things fresh again. May be spring is one time a year where you switch some things out to really spruce up your website.

Annemarie: – And would that involved things that perhaps might be topic that you don’t really deal with your business anymore, get rid of those and integrates new topic. You also talking about refreshing the banners, may be logo that sort of thing or the other areas that we can freshen up.

Tonya: – There definitely other areas. One of the things that I like the people to do and I definitely recommend to my clients is that you want to make sure that you want to update your professional photo. We change especially women our hair, color, we get that look for spring and you want to freshen that up. So updating your professional photo on your website is a perfect way to clean your website. One of the things that is important that if you have an event that say in December and it is now April, you want to make sure that you want to get rid of that content that you get out of your website because you want that information to be fresh, to be if the first thing that they see they may not really care about your website, if you have that information on their 3 months ago.

Annemarie: – Yeah! That is so true, just one point on the photo exactly that it is a professional photo and I am surprised to see business owners with their photo, with their dog or whatever it may be. Because this is perhaps the first time that a prospect comes into contact with you, you want to make sure that everything that is on your website is fresh and up to date and continues to build the relationship to professional angle. They don’t want to see unprofessional photo because you really can damage your brand, can’t you if it is not professional.

Tonya: – Absolutely! And people take that for granted, you know you want to make sure that is not the kind of the picture that you want to see on the Facebook, Facebook we know is more relaxed and you can go to any place like a target and can get a nice professional photo if you can afford to go into a big studio but at least it gives you the proper lighting, proper background, you put on nice outfit and everything will look great and you can tell them that is for your website. So that is atomized for your website as well.

Annemarie: – Yeah! That is great and one another thing that something that you probably recommend to is to continue to check any links on your website to make sure that they are working. Because you know Tonya we can change things, move things, you do not want to have any broken links there. Do you?

Tonya: – No, you do not, again that is something that is overlooked a lot on your website. From time to time you definitely want to have somebody or may be outsourced this to have somebody to go through or click through all of those websites to make sure that they are going to place that they are supposed to go to and that they still work like we mentioned and they are still relevant to that article or blog posts or whatever you have on your website.

Annemarie: – Very important. Now what are some of the tips and strategies that you can recommend to keep visitors coming back to your website. Because I know that is so important, you have to have that traffic gets good for search optimization, Google loves that. What are some of things that you recommend?

Tonya: – I would definitely recommend just one basic thing have a nice offer on your website something to get that initial engagement going. So when people come to your website have some value that they want to come to your website for. So that is the first thing that you need to do attract them. And again you know ongoing tips, ongoing information, not just you don’t want to put anything out there and say hey buy my stuff, my stuff, you want to say give them something that lets people know that you are the authority that you are the expert in your industry and you are the go to guy or go to girl, so they want to come back to your website. And those things can include a checklist; in my website you see how to spring clean your website, a complete checklist. It gives you 7 things that you can check off to go to figure out what to do with your website, so I get people contact on my website to make the people come back from week to week to see what is new what is fresh and what I am talking about.

Annemarie: – And I think that is so important. You don’t want to become someone who is only promoting their products and services because I think that is one of the top things that people stop following you and stop going back to your website. But something else that you mentioned and I wanted to stress that because I see this time and time again that business owners are not doing and they don’t have that offer of value to give to their prospects. And of course what you are doing is that you are compiling a list of email addresses and possibly even physical addresses when someone comes and say hey I want to request that free report or whatever it may be. Because you can then continue to keeping in touch with that person whether it would be through newsletter or something like that. You know so many people don’t have that strategy, so all of the hard work that they do to get people to their website is lost. Because someone will say that is really good and of that they go again. Is that something that you find also with the clients that you recommend but just not doing?

Tonya: – Absolutely! There are couples of things that I wanted to let them know, first of all you only have 5 or 7 seconds to catch somebody’s attention initially before they leave. So having that offer is to get somebody’s attention. Then the other thing is about 95%, probably 95-97% of people that come to your website, the first time won’t buy anything. So if you spend all of that time and energy getting that traffic, you do not want to lose them, so the best thing is to do is when you drive somebody to your website, drive them to some type of free offer based on thing that you want to sell, based on the product or that service or you drive them to free offer and you can get them on your list. At least you know that they are interested and then you can follow up with some other form of communication being responders, additional articles to go back to your website.

Annemarie: – So true, that figure is amazing, 95-97% won’t buy first off so in other words, if you got a first time visitor they are highly unlikely to purchase or invest in your products or services. So that is a great way to keep your email address to continue to communicate with them and down the track when they are ready to invest, hopefully your name would be at the top of the list because of the relationship building that you are doing. So I mean that is the one area that I often see happening that people don’t have a way to capture those email addresses which is valuable in this day and age. What are some other things that you typically say that people are not doing or maybe they are doing and you say that really is a mistake and it is stopping them to generate a type of income that may businesses are generally on the interest and their website.

Tonya: – One of the things that they are not doing is that they are not making their website social media friendly. We live in a age, just a few years ago, we didn’t have social media. Twitter is just turning 5 years old this year and Facebook is little younger than that since it is being opened up but make your website social media friendly and what I mean by that is that make sure that there are 2 ways that you do that. One if you are on social media, make sure you have links to your social media sites then also in your content, on your blog, on your pages make sure that you have a like button for Facebook, so people can like your articles, people can tweak your articles and so people can share your articles on LinkedIn, all these ways that once you get traffic on your website and these people are spreading your information by the orders form of the communication out there and that is word of mouth. So you want to make sure that your website is social media friendly and that is one of the things that I recommend to my clients all the time.

Annemarie:- Before you go on to the next one, just want to talk about this because it is so very important means social media is just taking off. People are sharing things and aren’t going to be wonderful that one of the things they are sharing to their hundreds of friends and their hundreds of friends is your website, your article. Now what you talk about Tonya is like button or tweak button, those are all things that if you got a word press website that you can add as a plug in. Aren’t they?

Tonya: – Yes, they make it so easy if you are making word press platform to add those, their plugins that have Facebook, LinkedIn, all in one plugins, so you do not have to install things individually. I mean using word press is like a miracle too and it is amazing that it is free.

Annemarie: – So that would be something that is absolutely must to put on and may be use that plugin that has all those different platforms as a way to communicate and one of the things that I have done and this what you will recommend to, really I got it top high, don’t burry all of those ways to connect with social media down at the bottom of the page because if someone is looking at your website via mobile technologies, you want to make sure that the first thing that comes up is that hey this is how you can connect with me.

Tonya: – Absolutely, I would recommend you to put at both places. Put it at top and at the bottom because if they come to your site and they immediately forward to your friends as there it is immediately read down to the page when they get to the end of course you know people are busy and get distracted at least that buttons right on the bottom also so that they can click on that and forward the information after that they have read the articles.

Annemarie: – Have them at the bottom places. What about another area that you think this is generally something that you think that they are doing or not doing which is really causing them to not to generate the type of income that they really could be on the Internet.

Tonya: – One of the things that we talk about our website and people always overlook. You want to make sure to verify how your website looks on different browsers and we take this for granted. I mean I use Firefox but I use Google analytics tool to see what people are coming to me and most of the people that come to my website are using Internet explorer. So it is very important for you to take the time to look at how your website looks at the most popular browser that people are using to come to your website. Again invest all that time money and energy in getting traffic back to your website and if they get there and things does not look the way that they should and the site is hard to navigate you know I tell my clients make sure you check that. I like to give everybody a tip the place that they can go and to check and make sure looks like it and they may not be even aware of the website that you can take a look. It is called browsershots.org and basically when you get to that website has every platform that you can think of, you can check the ones that is relevant to your website and what it will do it simply pull back what your site looks like on those browsers. This is huge so quick way to take a look and see what your site looks like. But most of the time by using this word press and you are using the word press theme that is optimized for all those browsers, it won’t be an issue still good to look.

Annemarie: – And so with the themes that you are talking about with those people who do not know that. Do you want to explain what theme is and an optimized theme?

Tonya: – Yes, okay what I talked about with word press is content management system and what it does is that it separates the content from the design which is huge especially for those people who are not programmers necessarily. So you can go out places like themeforest.com and get these professionally developed themes for your website where in the past you need to hire professionals and you just install it by clicking on button and themes if you pick the right one they will tell you if you want to optimize the windows platform, for mac or for safari or Google chrome and it tells you that on the theme. So that will help you especially if you know what platforms that people are coming to your site.

Annemarie: – So in other words if you get this optimized themes you don’t need to know any programming, you don’t need to get on board, not need to follow on all of those done for you. All you need to worry about is to continue delivering and creating fresh content. You mentioned something about that is Google Analytics and this is something that I know is such an important tool for those people who don’t really know what Google Analytics or they are not integrating that can you just give just a little bit explanation on what is it and how they can get that? Because I believe that is also a free tool.

Tonya: – That is yet another tool. Google has what I call Google Gold; they have so many free tools for small business owners they are just not aware what is out there. And what Google Analytics does, again if you are using word press it makes super easy to integrates this. They give you some numbers and in some cases codes but most of the time numbers that you plug those numbers into your word press Google Analytics plugin and it will track, measure, monitor things on your site like for instance it will tell you what browsers people are using when they come to your site. It tells you what countries they are coming from, how long they spend on your site on a particular page they come and to on your site and how they find you, they come from what they call organic search on Google or if they were referred from another site or say social media platform. All this information is huge for marketing because if you know people are coming from site where you posted some ads and you posted an aricle are getting 50 percent of your traffic from you keeps on doing that to make sure that you get more traffic from there.

Annemarie: – You know you should put your time, attention and energy on something that you got one click through and spending hours on this and it only worked once. Absolutely! And for those people who are listening thinking all of that technical stuff really you can get someone may be as you wish yourself to help get that set up because you only need to do it once. You don’t need to become an expert on that. Of course once it is set up then you don’t have to change it. It is just a matter to update with blog posts and content. I guess people who are thinking oh I need to learn on this really don’t need to do that.

Tonya: – No and I would say don’t let that overwhelmed that on how. It is more important to understand that you have to do it and like you said you work with someone they can really give you step by step what to do and it is just a matter of setting that up one time may be reading through some instructions, it is not just like that. I do not want to seem it like Oh this technology stuff is so different people I off by it is just things that you need to be aware to get the maximum benefit out there on your website and make sure that you are going to make money from it.

Annemarie: – And I think with Google Analytics monitor what you are doing is so important because you wanted to concentrate as you said on the 500 hundred links on the articles that you posted on the website, go and posted another article on that and it is very difficult to change and enhance that something even better if you are not tracking that and monitoring. So I think Google Analytics is a plug in that everyone should have incorporated to their website. Now I know that you have another mistake that people are not doing, do you want to share that as well?

Tonya: – Absolutely! Again talked about lot of big mistakes, another thing that we touched on little bit is this whole technology piece. Just want to make sure that when you have the proper technology integrated into your site additional to Google Analytics it can really-2 help you with bit more productive on your site and some of the things that can help you is that make sure that you use something that is called auto responders. When somebody sign up on your website, you need to make sure that you are following up, continuing to communicate with them on regular basis. So that is something that is missed by the people. Once again if it is up and you out with your website, write a couple of these pre-written letters to them, you only need to do it once. You just need to make sure that you have a clear process and don’t miss that step, miss out on that opportunity.

Annemarie: – And I think that is so very important, I mean I have got orders to and people can sign up for free seven steps on how to build your brand and paid what you worth. And auto responders when you set up once and when people continuing to access that material, you don’t even their to send that out, your auto responders does that for you. Some people never have heard of auto responders and thinking what is this? So let’s just share a little bit information about auto responder. I know that there are couples that you can use. What are auto responders that you typically recommend?

Tonya: – I definitely recommend in terms of service when you sign in for your newsletter service to make sure you it has integrated with auto responders and if you use a service like mail chip that is free service, they have auto responders included in the tool. And just to let the people know to get them understanding of how the auto responders work, let me give you a quick little story, out of my contacts and all of contacts online and when my one year was up for those contacts, I automatically got an email from company that I ordered from and said hey you are about to run out of contacts. I am like how in the world do they know that. I need to check my contacts. So instantly I ordered. So this is something that I ordered from a place that I place my order and it is giving them additional business quickly. They need not to work quickly any extra, any harder to get me to buy because I was already a customer. So they can spend their time focusing on new customers as supposed to trying to focus on giving that man power to existing customers in sale.

Annemarie: – Absolutely! I love that. That is really about retaining your customers and I think marketing guru said that it costs more, you need to invest more to get a new client then it does to maintain your existing client. Tonya, it has been absolutely pleasure with speaking with you today and I think for those people who are listening and taking notes, they will probably feel 2 or 3 pages and some of them might be thinking that oh no my to do list just triple in size I tell you this sort of thing, you talk a lot of things today particularly the set up stuff is just done once. You can get up someone to do it for you but more importantly really delivering and updating fresh quality content that will allow us to really shine and become known as an expert so when the people are ready to invest to our names that one of that, your names that ones that go to be able to higher. So for those of people who are listening thinking great I want to know little bit more information about Tonya. How can they get in contact with you?

Tonya: – Well, I would invite them to go to my website. Lot of things that we talked about today, I have put it together what I call my savvy online business builder starter kit and it is something that is no cost and all they have to do is to go to savvy.builder.com and just plug in their first name and email and they can download their free kit. And they would get tips, tools and strategies a lot of things that we talked about really help them get going with enhancing their online presence.

Annemarie: – Fantastic! What an absolutely generous offer and I think it is so very important and one of the things that I said to people to stop overwhelm just followed the online rule, get a tip from Tonya, get that working and then implement the next one. So if you stuck in overwhelmed you end up doing nothing often. So that I am sure is a fantastic resource so that again is savvybizbuilder.com. Again we were talking to Tonya R Taylor known as your savvy online business builder to some great tips. None of us will have excuse not to have boring static website we should all have go out and spring clean your websites today. Thanks once again Tonya for joining us on the show today.

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The Millionaire Attitude – Do you have it?

Do you dream about standing out as a leader in your field, but unsure where to start? Or perhaps you’ve got some amazing goals for your business. Yet, despite setting out with the best of intentions to achieve these goals, 6 months or 12 months later (or even longer), your dreams and goals are still not a reality.

Today I’m joined by Pam Brossman – CEO of SheExperts.com. For two years, Pam had a dream a write a book and in January 2012 Pam’s dream became a reality when she launched her very first book titled: “Your Millionaire Attitude.”

Today she is going to share some of the inspiring lessons from her book and how she was able to write her book in just 8 days. You read it right – it took Pam just 8 days to write her book. An incredible achievement!

Let’s listen as Pam shares her incredible story:

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Show Transcript: Your Millionaire Attitude – Do you have what it takes?

“Welcome to the Ambitious Entrepreneur Show brought to you by Getmoreclientsbooked.com free weekly business building webinars to help you get more clients booked and I am your host Annemarie Cross. Today on the show Pam Brossman, CEO of She Experts about her latest book:“Your Millionaire Attitude’, and she is going to speak about how to think bigger and set yourself a realistic achievable goals. Why uniqueness is your greatest assets and how to standout and seen as a leader in your market and the forced implementation strategy and why it works every time to get you to risks and compound your results faster and much more, so stick around.”

Annemarie: – It is such a pleasure to have Pam Joins me on the show today, her book millionaire attitude is a book about her true story where she has gone from adversity to success, revised action steps so that women can learn how to think bigger, set themselves realistic goals, achieve them no matter where they are right now in their life. It is all about activating the success factor that each of us has already, has deep inside but that may have become dormant from past experiences. It is all about living the life you are born to live with tips, tools, strategies and action plans to help you get their faster than you even dream to the possible and today she is going to share some of those tips and strategies. So welcome to the show Pam.

Pam: – Thank you very much Annemarie.

Annemarie: – I am very excited to talk to you about your new book. So tell me what inspired you to write a book.

Pam: – complete madness that I have done it I have to say. I have this idea and this desire to write my book probably about 2 years now and what happen was I ran an event, She experts event at the beginning of the last year and I had this really amazing women come to my event and my whole goal for this event was just to on day one to find out what was it costs drink, day to teach them how to market themselves, day three create an action plan. Well at the beginning of this event, I could see the women; they were looking to me as if to say if hey Pam, I really loved to be but I don’t think that I can do it. They had no self-belief in themselves and I thought, “Are you crazy?” smart, intelligent women sitting in my room, you could be me now. What I find out then was people were stuck in the mindset and self-belief before they could move forward. Not that my rest of weekend is a waste of time if these girls don’t believe that they can do it. So that’s when I decided you know what I am going to show them how I shifted my mindset and help them get themselves belief back so that they can do what they want to do now, not just wishing that they could do it. And that was the inspiration behind the book.

Annemarie: – That is incredible. That’s exactly the same thing that I have too. You talk to women, you think ‘wow’, but when you really get close you hear their stories it is like that is lack of self-belief really stops them from living their dreams which is really sad. So really exciting that you got this book out and of course the book is Your Millionaire Attitude and I love the way that you have assigned words to the each of the letters to attitude. Do you want to just go through those and let all the listeners know, what are the words and meanings behind the word “attitude?”

Pam: – Now you are going to throw me because I do not have my book in front of me. Let’s see if I can remember them. So obviously highest attitude, a attitude is having a positive attitude. What I teach people is that the attitude has a compounding affect and has no preference. So if you just got a bad attitude, you just keep compounding going that way. If you have a positive attitude you are compounding in the right direction. So every day you can reset that attitude because I believe realistically that everybody is not perfect, they are going to like up and you have got a bad morning. But if you are aware of it and the compounding affect you can choose which way it is going to go. So that is what attitude is a key and the key is for thinking bigger. And I go into what thinking is about because people see as a big picture word but I explain that thinking bigger, is one believing that you can do it and two getting off your butt and doing it. So thinking about what you want to do, where you are right now, setting yourself realistic goals, realistic is a key word not setting up for failure and stretching yourself a little bit further then where you currently are.

Annemarie: – You know l loved that because I think lot of us get into our comfort zone and we really don’t step out of that and as you say in Your Millionaire Attitude, you really do need to think bigger and stretch yourself, otherwise yeah you are going to sit in the same old rut that you have been sitting in for many years because you don’t dare to dream bigger.

Pam: – Well, that is why you have to grow because everybody has to grow. We have even Richard Branson, he doesn’t stop even though he probably reached highest pinnacle. He still strives to be more innovative and find something new. So there is no need to stop, just keep thinking bigger. So that is what the key is and the second key is for teachers. Mentors have a huge impact on my success and I see lot of people seeing like I used to be because I give myself a prime example throughout the book. I even figure out for myself. I don’t think I am pretty smart, I don’t need to spend 5 or 6 or $10000 on my education. I can figure it out and you know what I thought I couldn’t. But I still realize that if I want to succeed in this lifetime I had to go and learn from the people who are already where I want to be. And as soon as I shifted that mindset, it started valuing that I deserve to invest in me and that was the mindset shifted that I deserve for myself first because as mothers sometimes we put ourselves last then my whole world shifted. And more I invested in me, the more money I made.

Annemarie: – You know I have a few conversations with colleagues and I am the same. I am always looking for mentors, teachers and coaches because they really do stretch you and just having that support person there is just so very important. And you hear people saying well my coaching programs aren’t selling or it is not going really well. When you talked to them who are in you investing in and they say‘no one’, so it is like well like if you won’t invest in yourself how do you expect others to invest in you. That’s an amazing mindset shift and can really make a huge impact in your business. I love the way that you have written down a checklist as to all of things that you really keep an eye out for in potential mentor and that is such a great list.

Pam: – Well thank you, I thought everybody is obviously have their own things set as they meant to. But I wanted to use as an example because I see a lot of people sort of blaming the mentor for their lack of results and not all mentors are created equally, you are going to get some people who are not right for you. So I thought If I encourage people to write a checklist what they are looking for in their mentor they can use that to find the right mentor for them.

Annemarie: – Yeah! Very important, now I for implementation, this is so very important. Isn’t it? Do you just want to talk briefly about implementation?

Pam: – Okay, implementation is basically what is the point of having a teacher if you don’t action what they teach you? Really, you can be really a smart learner but you are not getting any results if you don’t implement what you have taught. So implementation is all about you spend the money that you have invested in yourself, now get out there I call it failing forward, you are going to make a lot of mistakes. You are going to make a lot, I made thousands and follow them and I bump them many times I have lost count. But every time I failed, I learned something new. And that’s got me where I am today.

Annemarie: – So important, because we can do all of the planning, we can do all of the strategiszng but if we don’t take action, implemented in and don’t see it through. It just stays there as a piece of paper or thought or dream of what we want to achieve. So implementation is really important. So you got another T there is for trust.

Pam: – Yeah, trust is my number one. Attitude and trust go hand in hand. What I find out with the lot of women is that they had a lot of bad experiences in their life. And I know that I have a fair share which I have share in the book. And people get real bit lost and they are little bit scare and get out there and have enough to go but I trying and said people you know things are going to happen, things are going to wrong.You just have to be able to trust that 95% of people out there that are good people and that you just go back out there and have another go because the way that I see it, is this a life that you saw for yourself? And if it is not then stop living in the past, start trusting again and then get back out there because If you have one more try then you might just get it.

Annemarie: – Yeah! And I love one of the steps that you said is to write down your core values and make a pact to live by these values and similarly to and sort of writing down the core values of the people that you want to work with that you want to attract your ideal client. All of those values are just so important. Aren’t they?

Pam: – It is really important for me and something that I insisted and feel very strong about as a mother with my son because my mom is still in with me. If you treat people the way they deserve to be treated and you trust and you operate with integrity, love, passion and support and live your life just being a good person then you find that you tend to attract the same people in your life. So values and trust are really important to being happy with your success. You know there are lot of successful people out there who aren’t happy because they have gain success through means that really didn’t posed integrity, honesty and they really feel good about their achievements. So that is important.

Annemarie: – That is important. I think it goes back to attitude that you were talking about before self-belief. So if you really have such a clear understanding and awareness of your core values and the core values of the people that you want to attract and then you continue to really have that belief that they are out there and you concentrating on building those relationships with positive people, inspiring people, people who are going to bring you forward and take you forward with them then that is so important. Again concentrating on the negative things that are happening or the bad things that are happening in your life and with the people that you may have the unfortunate experience with so very important.

Pam: – Yes, it is and what I teach in the book is that you just really want to hang out with light minded people. So if you want to, not everybody wants to be a millionaire that is fine. But if you have life style choices then you don’t hang out with the people who are living in those life style choices or you are very strong on values and getting back to community where you don’t hang out with the people who are really successfully achieving that goal, Like attracts like.

Annemarie: – So let’s talk about uniqueness, U for uniqueness.

Pam: – Uniqueness is a big favorite of mine and something that I learned a little bit later. In the last couple of years, I just tried to always blend in until one of my mentors Karen told me that standing out is your biggest gift. You all have your own cause strengths. Everybody else tries to be like other people when I first got out there, I said I will be the Ally Brown in Australia and then I found that I want to become Richard Branson and then I want to become Frank Kern and then all of us sudden realize that after learning with Frank, you know what Frank has got his own uniqueness. I can never be him. Ally Brown has her own gifts and cause strengths and weakness, why don’t I just focus on what values I can add and find out my own uniqueness and then market that. And as soon as I started doing in that and just being Pam Brossman instead of trying to be someone else, my whole world change. So that is the value that I could add in the value that I could give.

Annemarie: – Yeah! Look I so relate to that –having been a Branding Strategist for many years. That is the one of the things that I say to people – be authentic. Just be you, don’t try to be someone else because that is going to exhausting if you want to try and show up as someone else with their values and their characteristics, you know just be yourself and that is amazing. You know something else about uniqueness and standing out that way no one can really copy, they can try but no one else is Pam Brossman. So if they try what you are doing it is going to be very difficult for them and I think it is okay. We just need to trust in whatever, what I call brilliance and when you really let that shine out in the world it is amazing that the things can happen.

Pam: - Yes, Annemarie. The book that I talk about this is my opinion that how a lot of the same people with this same skill set and knowledge will do the same cause. But they will get different results. It because some people are taking what they learn and adding their own uniqueness and making it their own and that is why they are getting ahead and other people are just trying to copy and get the same results. Well you can’t get the same results because you are not that persona of the person who is getting those results.

Annemarie: – You know one of the things you are talking about trust and understanding values there are going to be other people who will be your ideal clients who just resonate totally with the message that you portrait because it is who you are, who you show up in the world so well you have the similar message, the way in which your whole lesson, I think you being and how you interact with them that is so unique and I think that no one can copy that. So I think uniqueness is just so very important. Now deeper determination I love this one. Can you talk a little bit about that?

Pam: – Okay, determination is basically be not giving up. Look you are going to try things and some of them are going to work and some of them aren’t going to work. And I also talk about this as having a strong why. When you want something badly enough and your why is as to reason behind that why you wanted and why you want to achieve it is strong enough then the determination to succeed is there because as far as you is not just an option. You just keep failing forward until you get where you want to go. So determination is like a destination and all of the rest attitude, thinking bigger, teaches, implementation, trust and uniqueness are all the steps. It is a road map. It is a journey on the way to the destination. But determination will be the one that will make you succeed because if you give up then you never know.

Annemarie: – You know one of my favorite saying’s is that there is no such thing as failure. There is only feedback. So if you try something you just need to quite get the results that you want, change some of the steps that you took and hopefully next time you will have better outcome and if not just keep trying. And I love the quote that you mentioned in the beginning of the chapter successful people never give up they just keep going until they get what they want and I think that is such a strong lesson for us all. Isn’t it? If we fall down get back up and go again.

Annemarie: I loved what you shared so far and I know you got lots more golden targets to share with us. Let’s just take a brief break and hear a message from our sponsor.

“Are you struggling to get more clients and get paid what you worth for the amazing services that you offer or you feel like you are the world’s best keep secret. You have got amazing services that can really help people overcome their struggles, yet hardly anyone knows about you and you have tried just everything but nothing is worked. You know what having a successful six figure or more business does not have to be a possible dream. Why don’t you join me on one of my business breakthrough strategy sessions and I will show you how you can finally breakthrough to six figures or more business. But hurry as I only releases small amount of sessions every month and there only few spots left remaining. All you need to do is go to bit.ly/breakthroughsession and fill in your details and I will be in contact with you after I received your information. So go ahead and do that now. I can’t wait to show you, how you can start building your six figures or more business. To your success and brilliance, this is Annemarie.”

Welcome back, let’s rejoin Pam Brossman to find out how we can build our millionaire attitude.

Pam: – You know what else Annemarie, this is true because your journey will change. You might have a goal to begin with but you will find is an opportunities and doors will open that you couldn’t visualize at the beginning. So your direction might change. You really not finding it, even though you will not get what you thought you were going, you are just moving in another direction that is even better than the one that you even thought of.

Annemarie: – And that is so true and if you keep your mindset and your eyes open on that to learning those new opportunities you all of sudden wow look where I am and if you are too busy concentrating on looking behind and looking at I failed again, things like that you will miss out on all of those amazing things that are happening along the way.

Pam: -And one good thing is that Annemarie that I have learned the hard way, so my book is realistic. I wanted to tell what it was really like. You know you read these books and it is all about success and all the magic. Well, I am telling you right now that success is hard work and I wanted to write this book to tell women that is not good stuff and things that went wrong and how I lost the lot s of money and the things that hurt. But then I wanted to teach them the action steps, how do I get out of that. So that they could see that there is always a solution.

Annemarie: - And I think as a women, we love stories like that because we are late to them. Don’t we. Well yes, if Pam can do it, so can I, so inspiring. Let’s talk about E for Elevation and you got that in the beginning of the chapter, keep climbing to the top of the mountain and when you get there find another one to climb.

Pam: – The reason why I wrote elevation, the elevation is sort of in line of thinking bigger but some people have goals that they set for themselves and they get there and they are happy. I call that reaching the success plateau. You know they don’t have high aspirations, they just have a place in life that they want to get to or goal in life that they want to achieve, they achieve it and they are happy. And that is fantastic. But then you get those people like the Richard Brenton’s of the world and Steve Jobs who get there and they just want to go higher. So I just want to write down about just being open to the possibilities that you don’t have to stop when you get there. Just keep going. Why? Because you can. And that is how I live. I just want to keep going. I mean I have reached many of my goals and when I get there I was like wow, I don’t think that I can do that. I wonder if I could do this. And I get out there and have another go in. Sometimes it works, sometimes it doesn’t but I have learned that if it does not works doesn’t matter. Try something else, so I do.

Annemarie: – Thank you for sharing that. I think we can all relate to that and I love the stories that you have shared in the book as well. So what was your ultimate goal before this book?

Pam: – My ultimate goal has probably already happened with the other few of the people who have read my book. I had a lady that I invited to read my book and she said Pam I love to promote to my women’s community and I said that would be fabulous and so I rent her the copy of the book and she read it and a couple of days later I was waiting for her review and she came back and sit and said oh Pam I love the book. I have already resonated with it, having a sister and my stories and then two days later, I get this email from her and she said Pam I just sent you another thank you. I said what for and she said I got a phone call night after I sent you a review and my father has passed away. And she said I took that very hard because he was a leader, strong leader of her family. And she said, I just fell apart and she said then I read your book again and she said it was that teachings in the book that I believe that my dad had a millionaire attitude and he want the same thing in me. And she said allow me to get through the funeral and allow me to keep the family unit together and move forward. So my book impacted someone’s life and that is what I want from the book.

Annemarie: – That is incredible. I’m sure that brought tears to your eyes when you received that comment in that email.

Pam: – It did bring tears to my eyes because it made me feel like that I knew that this story to be told because there higher wrenching stories and I have lot of women who have read my book who said that they have cried because may be because they have loss in their own life or they have some tragedy or they financially got themselves in a mess. And they just can’t relate to the headache that I have in my life. And it turns out to it, you know what Pam you just snapped me out of it. I am not going to live in the past anymore. I have to get back out there and start living my dream, you know while I see it. And then I feel, you know what this book was supposed to be written and that is why I wrote it.

Annemarie: – How many days did it take to you to write that book?

Pam: – I gave myself seven and I talk that about in the book, I talk about the fourth implementation strategy, I do it all the times, I did it with the magazine. Sometimes, I drive myself nuts doing it because and I do it with she connect. I was right, I came with the idea on the plane on my way back to the America and then when I got back home the first thing that I did was social media and said I am running an event in February who is coming? Had no idea what I was doing but the same thing with the book. I decided that I want to write down the book and then I thought if I don’t give myself deadline in social media then I will put it off for another year. So I said I think that I can do it in seven days. So it became all my marketing strategy for the book because no one can write down the book in seven days now they were saying alright Pam. So I almost challenge myself okay you don’t believe that I can do it and once someone brings Pam Brossman a challenge, you just watch me go.

Annemarie: – So did you sleep through that time at all in those 8 days?

Pam: – Well the funny thing was it was over Christmas. So that is why it was a perfect time because I do not work over Christmas, so writing a story actually quite cathartic for me. We were in the country and it was quite time had my cousins with and I was just relaxing. So what was in my head, I just put it on paper. And it just came out and I knew what I wanted to do and did I do I 7 days no I didn’t I did in 8. So it took me 8 days to do it and then I didn’t know when I was going to publish because I never publish before. I never done on print on them and I have no idea what I was doing and I knew that I have to write a book and turn it kindle get like someone double it for me but you know what I want to get to my she connect to it. So then I thought oh gosh I got a lesson in 8 weeks to figure out how to do it. So that is why I did it. I write a marketing plan, created a strategy, find out how you can print on the main book, did all the research because I said what I am going to do is that I know that there are lot of other people who like to learn how to do it, so I have to do it myself to be able to teach it. So then became a learning experience for me.

Annemarie: – When I read that you have written in 8 days, I have heard a people writing a book in 30 days, 35 days that was impressive. When I saw that you have written in 8 days then I thought:“Man that woman is on fire!” Well that is incredible.

Pam: – But that is framework and I learned that and I just came back from Brandon event’s and he was teaching you about framework and how to write your book. And I listen to his framework idea and he said there are two ways that you can write a book, you can have the framework where 10 steps to getting to certain destination and then each one of those chapters leads to the destination or you can do the framework where each chapter is self-contained. So I write the book okay, what would I want to teach people my key message is your attitude and your mindset to get your results and all of the sudden an idea that attitude was the main word and that became the chapters and each of those chapters for self-contained. So I followed his framework and the word Attitude had 8 letters, 8 is my lucky number. So I resonated with what I was supposed to do on the word attitude. So that is what I did.

Annemarie: – And you wrote that in 8 days. How is that? It was just meant to be. Wasn’t it?

Pam: – It was just very meant to be. Yeah, I am very funny with the numbers.

Annemarie: - I mean the whole book as you said is filled with your stories, your success stories, the ones that you want to share is learning for everybody and you have lived through it, so you very much are you set an example and I think that is just so amazing, I think as you said sometimes you read book and you just can’t relate to them and you think yeah this person is there because you lived this and sharing the story, I think is just really incredible. Now you have got a tool that you used to keep you moving forward and you are going to share that with our listeners today. Yes?

Pam: – I have got the millionaire attitude journals. It is really based on the book but it is a tool that I was given by my sister actually. She was a life coach at that time and it helped me through a hurdle in my life. I was trying to find the right partner for me, so I use her journal idea and so I focused on this journal and reason why I wanted to create the journal along with the book is that changing your attitude is a habit, is not going to happen in day one, is not going to happen in week one but it happens over time. So I thought how I can keep people moving forward with what I am teaching in the book as I mentioned before there are action steps at the end of these chapters. So I put them in a journal and in journal what I teach people to do is one that they write down in perfect day is so that they got their mind visually. If I had no monetary constraints what would be my perfect day is like. For a minute I woke up and minute I go to the bed. And then I get them in journal 2 get visual pictures of the things that I wanted to achieve and then I have write down their top five goals and then the number one goal that going to achieve in next 12 months and then the journal takes them through getting to that goal. So every day they have to write down, five things that they are grateful for that day. Three positive things that happened to them in that day and three positive things that they want to action next day and the reason why I do that because your forward thinking the positive actions for the next day then I give them a line what they say it is red, I believe some people something happen during the day you might not lose money, you want to get them out of your chest, what is the line being, no one has the perfect day every day, get it off your chest and then let it go. Then they have to write their day out of 10 and the purpose of the journal is that every day you have to beat the school from the day before. And it moves you forward and the habit becomes a part of, you then start to live this positive attitude mindset and things that are happening when you start doing that every day is amazing. It just opens your mind to things that you were not able to see because you were so negative and stuck in the past.

Annemarie: – That is incredible and the story that you share in your book is very much how you put down lot of things that you want in partner and all of sudden he was all the things that you want in perfect partner.

Pam: – It was almost freaky Annemarie because I was not interval in this law of attraction jumble stuff it is just not me but I do believe that we all have energy and if you are giving up your positive energy then you will attract positive people or positive opportunities in general life. I really believe that. So when I was focusing on meeting my partner and I got that specific because that is what my sister told me write down to what color underwear you like where, I thought it was a little mumbo jumbo but I thought what I got to lose, I did it anyways but seriously my husband out of probably out of the whole list is 95% exactly what I wrote. It was amazing, he freaked down when I showed him the list. He thought that it was so cool and so we have implemented in our life in the sense.

Annemarie: – That is amazing. So true, I loved that and I think lot of us what we tend to do is we have an idea what we want but we really don’t get specific, we don’t put down why but once we do, we made this conscious actions you know it is there on paper and it is incredible and I think it is then you then start attracting those and you notice them when you are there. I think that makes an incredible difference. Now how can people get a copy of your book?

Pam: -Well it is available on Amazon. If you want someone who has the audio which is very-2 popular lot of people like to listen to another pdf, e version of journal so that will go to yourmillionaireattitude.com.

Annemarie: – Fabulous, yourmillionaireattitude.com. Pam, it is always pleasure to catch you, You are always doing millions of different things in your business and learning a lot of things and sharing those learnings so it is has been amazing to catch up with you. Congratulations on the book, I know it is going to impact many peoples lives. So thank for sharing that message with our listeners today.

Pam: – Thank you so much for having me on the show. I really hope that some of your readers get a chance to read my book and I hope they enjoy it. If they are stuck in their life, I just want to leave you message of you can achieve anything, you just have to believe that you can do it and then just get out there and have a go. The rest you will figure out along the way.

“You have been listening to ambitious entrepreneur. If you have been struggling to get more clients and charge what you worth, get our free seven steps audio series on how to get noticed, hired and paid what you worth at bit.ly/chargeyourworth.”

Unemployed and facing an uncertain future? Meg was – here is her inspiring story!

After separating from her husband, Meg Montgomery soon found herself on unemployment, facing an uncertain future. Tackling her challenges head on Meg completed a business development course and two months later launched her business, Women-Money-Power.

Fast forward to today and Meg is now making money from her business and loves what she’s doing. Listen to this inspiring story and discover the steps Meg took to turn her life around to go from unemployment to self employment.

Download here

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Show Transcript: From Unemployed to employed: One woman’s story of courage and determination

“Welcome to the Ambitious Entrepreneur where you are hearing inspiring interviews to help you get more clients so that you can take your business to the next level. Are you unemployed? Have you thought about starting your own business but just don’t know how? Today, I am joined by Marie Montgomery who will be sharing the steps that she took to go from unemployed, self-employed and how she is running her own business and loving it! So stick around”

Annemarie: – Now losing your job and being unemployed is certainly a difficult and very scary place to be. There is a former career coach, job search coach; I have worked closely with many clients who felt like that the carpet has just been ripped from under their feet. They learned that they no longer have a job. But for many of them losing their job was like losing their identity making it very difficult to think about their future, let a loan go out and have to find another job. Finding another job when the economy is tight, there is not many jobs to go around that can make things even more difficult.

In fact, today I just checked the figures, I believe that US bureau of labor statistics report much on the fourth that the unemployment rate was at 9%. That is 13.7 million people out of work in the US. Here in Australia, the unemployment level is lower at 5% which is rate to round about 605,000 people out of work. Now for some people, after getting over the initial shock of losing their jobs while the door for their job was closed, another door opened for them. One that they will probably would not even previously considered that door led them to entrepreneurship and running in their own business.

And today on the show, I am joined by Meg Montgomery, she is going to sharing her journey, how she went from being unemployed to now being self-employed and running her own business. And Meg loves being her own boss and she is going to share the steps, the obstacles that she recommends that we avoid, lot of other advice to help you to start and grow a successful business if entrepreneurship is something that you have been considering. Welcome to the show Meg!

Meg: – Thanks so much for home Annemarie!

Do you want to tell us briefly about your story? How you went to being unemployed from being self-employed and I guess the thoughts that went through your heads and some of the steps that you took to get that moving?

Meg: – Oh of course! I moved recently from very urban area and this about 2 and half years ago which was real power center for me in terms of the making money up into the mountains where there is really not much, I actually the place that I lived actually depressed for very long time and it is just a lot of work up here and what the people consider a good way of cheer is about the 3^rd that I used to make. And when I moved up here, I said you know what I am going to make it online somehow and when I was unemployment for a year and I worked and worked and looked around and I found out who is in internet marketing, who is making lot of money and I try to follow them. Those are like pieces of puzzle missing. And I just couldn’t put it together and I was very frustrated and I was broke. And then I sit with my husband and it kind of left me penniless and it was very scary and I said okay, this is the time that it will work for me.

So I actually took a very expensive class with a very regarded internet marketer and he put all the pieces put together for me and it was like this major Ahaha moment in my life and I was like wow that is how it works and I took that course 4 months ago and I started in January kind of pieces things together with website women-money-power.com and you were part of my first venture which was a teleclass called it is a women world and I tell you putting this seminar together was one of the amazing experience in my life because I got to talk to people who are doing extraordinary things online. And I learnt much again in the teleseminar as I had on the court and it was such positive reinforcement and I knew that whatever I was doing was on the right track. It is just everything has felt so fantastic.

So the two months that I was doing teleseminar, I was doing one call a week, I put my website together, my social marketing together and learning more about how to drive traffic and it was just piece by piece and it started building and then I made my first sales, my first product sales and it just been amazing. And I loved to write, so I think that is my real strength. I love to write, I love to research so it is a great outlet for me in that regard. Because it is that bring this information to the light in the form of information products.

Annemarie: – You mentioned quite a things that I am sure people are not  familiar with internet marketing and may be not really dipped their toe in entrepreneurship and running their own business, may be a little overwhelmed. So I loved to just pull some of the things apart because I think that are very-2 important steps. So let’s talk about some of the things that can be avoided because I noticed that you mentioned that you started for a while researching on the internet, you really feel that pieces of the puzzle was not there. So looking back what are the some of the key elements that you think people don’t really need to do that this is what you need to do, what are the some of the things that they should be avoiding?

Meg: -You know I think that the unfortunate reality of Internet is that there is so much emotional marketing out there that draws people security and their weakness and their desperation. If you have never consider trying to make your income online for and you are very first looking then you are going to find these sites that promise you, you are going to make $1000 next month if you buy this info product and there is so much of out there and it is tempting because you want to believe it. You really want believe that you can get out of your financial situation easy and it is not going to happen that.

Annemarie: – And I absolutely agree and it just yesterday I was reading a post on Facebook and someone sharing their story about how they had invested, someone who has promised look if you are going to invest so much we are going to advertise then and I am going to market you from my 35000 list and so when they invested in service nothing happened. As you said those type of schemes out there so you need to be very-2 things that sounds good to be true generally are you know they are too good to be true so the reason that I want to mention that from go get is that while there is a lot of pieces of information you can certainly be overwhelmed and don’t get as you mentioned as well, don’t get stuck into these schemes that you can make a million or 100,000 or whatever a month because there are steps that you need to take to build your brand, build your business and so we will be talking about some of those steps now. So when you are looking at the pieces of the puzzle that you finally realized hey this is what I need to do, what are some of those core elements?

Meg: – Well you know, one of the things that is so important that you have to do something that you love, you have to involved with something that you are passionate about and in building your business you will become an expert if you passionate about something that you are already leveled expertise in it. But as you build your business, you really learnt how much more and people begin to search you now for your knowledge in that particular area and that is called your niche and developing your niche and for me I really care so much about helping women around the world to raise their academics status that is really close to my heart. And so that is what women money powers are all about is really using the huge international community of women to build each other’s net worth.

Annemarie: – And I think it is just so important and I just want to talk about that again, the fact that you need to find something that you are passionate about because let’s face it if you are working on your business and that are things that you need to do and if you are not really enjoying it and if you are not passionate about it is going to be very difficult to write an article or do a video or blog post some of those things if you are not really passionate. And thing is that when you are out there communicating with perspective target market they will see that you are not really serious you are not passionate and so as you said discover find out what it is that really motivates you and you become an expert in that. What about some other practical steps like you talked about website, you talked about social media and some of those other things, let’s talk about them.

Meg: – Sure, I will tell you. I was kind of feel like everything is in [Timestamp 09:03] and very much going towards global marketing and in just a few years from now websites are going to be absolutely, hate to say but it is true and the older generate holds on very tightly towards the website but the younger generation does not even have websites. And in America right now, one percent of businesses are engaged in global marketing but this is going to expediential and that is the thing that I am actually getting into it. You have to think about all the ways that are to market and there are many ways to market both online and offline and you need to take it as advantage as much as you possibly can and it is a step by step process. I am not saying tomorrow you need to learn about social marketing web 2.0 whatever it is. But step by step marketing has to be something that comes into play in the development of online business it is very important.

Annemarie: – In fact one of the things that I often see and read and hear on the Internet many of the top marketer is that when you are in business, you really need to become familiar with marketing because that really is a key element to connecting, building your profile, building your connections and reaching out to your prospects. So marketing and social media and all those sorts of things are things that people would need to become familiar with and it is interesting that you say about global marketing, I know that I got a website and that based on word press which is based on platform and you can get plugins to enable those websites then to become readable on the mobile technology such as IPhones and iPods’ and those sorts of things. And yes people are definitely starting to access lot of that information on their IPhones and iPods’ so I can see that this is certainly a way to go so old fashioned websites are certainly going to be null and avoid.

Meg: – But I am not saying that they are yet. Websites are still very-2 important but I would say that if you are getting that to business you should set a Facebook page for your website up. And may be make a blog before you do websites or make your websites your blog or whatever it is but really if you shift on Facebook is so much on higher on websites right now and at the same time the websites are such a great platform to put information out there.  I mean I use them for all of my businesses, I have very flushed out websites because I feel like that it is really the best way to get your information out there and so if some prints and learns about your phone and when they get back to the computer they can go back and look for online and see what you are really about. It is little bit hard to present yourself as clearly as possible when you have 300 pixels.

Annemarie: – And I think we just mentioned that when we are talking about the websites is being absolutely we are talking about all websites that really work online brochure. That was just information about your business because people are so much social now and I know when they are reaching out they wanted to find out a person behind the business and we are talking about the websites that integrates now, blogs you mentioned that those people who really don’t know what blog is online generally is a online web log and  incorporating things like Facebook or twitter and all of those social media platforms as you said everybody is starting to get out there and networking a lot more. That allows you to connect with them and really build a relationship with your site visitors. So what else, what other things that you have noticed that really supported to your business and taking it to the level Now where you really generating an income and speaking on daily basis obviously to perspective clients. What are the some of the other steps that you have taken?

Meg: – Well, you know what I do every day is I put up twitter posts, I either rate blogs or I re-posts other blogs that I really like. I am constantly putting stuff on Facebook; I am actually constantly going out and making friends. I literally reach out to people like I go to like for instance network blogs and networks they have all these fantastic blogs on there and once that I like go out there and see who are the fans of that blog and people who I am interested and reach out I say hey let’s become friends on Facebook. And those people have become really powerful and what it comes to your business online is a community, it is a part of community. And so what you are doing is you are building your community in terms of people who you want to want to associate with and who you want to be your clients and who you wanted to be your mentor. And you gradually build that community in any number of ways and I really think that the most powerful that any new business can do is to go out there and just start find out people who is in your niche. Find out who is your competition is, find out who you can help, what is extremely important and then put yourself out there in your very-2 best life. And it really amazing what happens if you do that.

Annemarie: – And it is not really scary, I know that there are lot of many business here in Australia, may be not advanced as the business in US and really leveraging the power of social media but really it is the concept of the face to face networking as we know and everyone is familiar with face to face networking but it is an online forum and the beauty of that is you can connect with people who are not necessarily located in your street, in your business or in your suburb. I mean look it us we have connected previously as you said in your tele-class and you are located in other side of the world and that does not  mean for social media we would probably never have never met and I would not have the opportunity with you today which is really exciting and for those of you who are sitting there and thinking oh I really don’t know if this social media stuff really works if I really want to do it. I really encourage you to get your profile set up and just observe that you may not want to do much but observe I think how other people are doing, definitely reach out to me as well and start really seeing how other people are leveraging it. Now there is one of the things that I want to talk about is Meg is that topic of mastermind groups because you mentioned in your profile that was something that you think was very important and I think that was important too. Do you talk a little bit about mastermind groups?

Meg: – Absolutely! As people are coming online and even longer because masterminds are used by people at every level but when you are just coming on online business and kind of teaching yourself the ropes. There is almost nothing better that you can do the become a part of mastermind and usually there are free and it is just a group of likeminded individuals coming together to help each other in business and it is inspirational to way to create a sense of community and levitate that loneliness that is sometimes happens when people are sole-entrepreneurs. It increases your experience and it increases your confidence, it is amazing for brain storming, improving your business skills there are so many things about master mind that are like you get your [Timestamp 16:15] doing it because so many great things have been said and so many ideas that you could never come to your own and the mastermind is the out of napoleon hills thinking grow rich which is really-2 amazing book to read. And what it basically says is that when two people come together brainstorming that becomes the third mind which is mastermind and it is greater than some of few people and that is really-2 true and really highly recommended as a way to learn and to grow and  to make your business as greatest as you impossibly be.

Annemarie: – And I certainly through my own experience in mastermind certainly relate to it. And just if there is an issue or something that you are not sure about just having the ability to be able to share with that other people and they put their input, it has your thinking in completely different direction you would never had come to had you just sitting out there you know that you have an issue of your own. And I think the people who this is the first time I have ever heard that concept, I think as Meg was saying lot of different mastermind groups, some of them which you can access for free I think you have a mastermind group that you also undone to me. Did you want to share with people how people can get in contact with you or to leverage that mastermind group?

Meg: – Absolutely! I will, I am actually running mine for free because I really want to help people to just start and feel comfortable so on my website women-money-power.com there is a link of mastermind to see it and it talks little bit about what I am doing there and you can shoot me an email and let me know that you are interested in becoming a part of mastermind and they are on Thursdays at 8 o clock EST. Everybody is welcome, men and women does not matter, it is totally open. And I would love to hear from people if they are looking for some kind of group to help them their business out of the ground this is perfect forum for that.

Annemarie: – Yeah! Fantastic! Now we are coming to the end of the show but I did want to ask you one another question and you mentioned that there are three simple proven strategic online business models. Are you able to briefly cover those because it may be good information for someone who is sitting thinking you know what I really want to do this, just share a bit of information about the three different models may just help them decide which model is going to be best for them and you know they can start implementing? Do you want to talk briefly about those?

Meg: – That is great way to end the show. You can be as an entrepreneurial or not in terms of being an online business and the three models that I put out through money power are as follows:-

The first one is a fillet marketing which is where you through a blog or page traffic or any number of pages basically promotes other products and you make a commission every time when somebody purchase those one of the products through your links and this is very popular way of making money and people are doing it in very different ways. I can’t claim to be expert at it but I do know that is very popular model and I have make money as a filler marketer although I never persuade as the way to make full time income.

The second one is network marketing which is perhaps the least entrepreneurial but one of the strongest models. Network marketing I know kind of bad kind of some people, however, things have changed and the companies that have been around for like 25 years or 30 years are magnificent and are really making people fantastic incomes. I recommended highly if you don’t to go out and start your own business.

The final third business model is called passion based business and that is what else business is that is what mine is basically where you take one of your passion in mind and create an online business  around it. And you build it so that becomes a source of income for you. And this is probably the strongest model in terms of being able to make great money because it is your grey child, it is your energy and you can go far as you want. It is pretty fun.

Annemarie: – I think fillet marketing is for the people who perhaps who don’t really want to go out and create a whole system or services and things like that and rather want to promote other people products and services and somewhat generating an income from promoting to their network. Networking marketing as you said is around for many-2 years, passion based business model, I love that passion based.  You know the service provider or perhaps you Meght have done consulting in your previous work and thinking of what I can actually do that start to generate a small client based and generate an income from that. So those are three great models, so again fillet marketing, network marketing and my favorite would be passion based marketing business model. Is that something that you coined me Meg or is that something that you.

Meg: – You know what I have to say it is in the cloud. It is not just me who is calling with that. Many-2 people are and I am not sure who invented the term but I loved it.

Annemarie: – I loved it honestly makes me shiver. It really is passion based business model and that is what we want, passionate women and men being successful and sharing their knowledge and expertise with the world. Look Meg it is absolutely an honor to share this interview with you. So for those of you who would like to know little bit more about Meg, you can go to her website www.women-money-power.com. Again Meg, thanks so much for sharing your knowledge and wisdom with us today.

Meg: – Thanks so much for having me Annemarie!

“You have been listening to the Ambitious entrepreneurs. If you are struggling to get more clients and get charge what you worth, get our free seven steps audio series on how to get noticed, hired and paid what you worth at bit.ly/chargewhatyouworth”

Fallen victim to these pricing perils?

As a solopreneur you’re passionate about what you do and the people you support, but the thought of having that ‘selling’ and ‘pricing’ discussion with a prospective customer is enough to send shivers down your spine.

Sound familiar? You’re certainly not alone.

If you’re happy to run a hobby business, or you can afford to keep offering your services for free, that’s fine. There’s no need to read on.

However, if you want to build a 6-figure (or more) business, then getting comfortable with ‘that selling/pricing conversation’ is something you’ll have to get used to.

So what are the important things you need to know?

If you’re a coach, consultant or trainer (or other service-based professional) it’s critical to remember that you’re NOT selling your time.

You’re selling your expertise; your knowledge; your years of training. And, more importantly the results and outcome your client will achieve through investing in your services. That’s the real value you offer.

Many service-based solopreneurs forget this and find themselves  justifying their prices, or caving into discounts. Or they end up offering way too much in comparison to what they’re getting paid, which only devalues their services and the expertise they offer. Not to mention the major withdrawal it makes to their self-esteem (and self-worth account).

If you find yourself justifying your prices, getting into a pricing war with a competitor or having to discount your services, just to sign up a client – you haven’t yet convinced your prospect of the true value you offer.

So how do you create value in the minds of a prospective client? Believe it or not, it’s way before you even get to the stage of having ‘that’ sales conversation.

Here are 5 areas you should review to ensure you’re building your credibility and reputation as an authority in your field. Then, when you finally do speak to a prospect, you can avoid having to defend your prices or that awkward conversation about why you are better than your competitors.

They’ll already know (and sense) the real value you offer because you have these 5 things in place.

1.    Design a well-structured program – Your Signature System

For a prospective client, often coaching and consulting can seem quite intangible. Therefore developing a Signature System with a specific outline and process you take clients through, will present what you do in a far more tangible way.

• What will be covered in your program?
• How will the program be structured and over what time frame?
• Are you including worksheets, recordings and done-for-you templates, etc to build additional value for your clients?

2.    Promote the benefits of your Signature System – not just the features

Now that you’ve designed your Signature System, not only is it important to tell prospective clients about what’s included in your program (the features), it’s even more important to showcase the benefits and outcomes a client can expect to achieve through investing in you.  This is a MUST.

Remember, features tell and benefits sell.

• What are the benefits your clients can expect to achieve?
• Is the benefit you’ve listed specific and relevant to the needs of your client, or is it too broad and uninspiring?
• Is your benefit statement concise and free of confusing jargon? Or does it contain too many concepts, which could overwhelm your prospect.

3.    Identify and build a powerful, authentic Signature Brand

As a coach or consultant, identifying and defining an authentic Signature Brand is one of the most important things you can do in your business if you want to build your credibility as an expert in your field.

With so many other coaches and consultants out in the market place who are trying to seize the attention of YOUR ideal client, how are you going to distinguish yourself from everyone else and continue to build amazing value in their eyes?

• Can you bring unique strengths and talents to your programs that accelerate your clients’ success?
• Can you tap into a wealth and depth knowledge and expertise that none of your competitors can offer?
• When someone thinks about you and your business, what words, thoughts and feelings do you want to evoke? Are you exuding these qualities in everything you do?

4.    Ensure your Brand Voice is authentic and your core Brand Message is consistent

It can be tempting to look at what your competitors are doing and trying to emulate what seems to be working for them.

Or, in the case of one of my clients, having someone else ‘tell’ you what your brand voice and brand message should be.

Are you kidding me?

Being told ‘how’ you should act or ‘what’ you should be just won’t work. Nor will trying to be someone you are not. It’s exhausting, uncomfortable and very hard to maintain. And, will soon become obvious to a prospective client.

Take the time to do some self-exploration to identify YOUR unique brand voice and core brand message. Give yourself permission to just be you! After all you’re pretty special, right?!

• List your core values and select the ones you want your brand to emulate.
• How do you want your brand to make people feel?
• What unique (or quirky) characteristics can you weave into your brand voice, so that the essence of ‘you’ shows up in everything you do and say?

5.    Make sure you have the right mindset (and money mindset)

You can have the most amazing Signature System, backed up with a powerful, authentic Signature Brand, however if you don’t have the right mindset (self –belief) and money mindset, it will be very difficult to build value in the eyes of a prospective client.

Why? Because they will sense this through how you are portraying yourself.

Remember, the first sale you make is to yourself. If you don’t believe in the amazing level of value you offer, it’ll be very difficult to confidently portray this to your prospects.

• Do you doubt that you have the skills, strengths and talents to make a difference in the lives of your clients?
• Do you think it’s impossible for you to charge a certain fee?
• Do you struggle with speaking about your services and programs confidently?

If you’ve answered ‘yes’ to any of the above questions, make sure you spend some time building and nurturing your self-confidence. Don’t remain stuck and unable to build a 6-figure business because of self-doubt or any other unhelpful self-beliefs.

By having all of these five things in place will certainly go along way to building value in the eyes of a prospect. That way, when you start speaking to them about investment levels, they’re already assured that you are an authority in your field and can help them reach their goals.

HAVE YOUR SAY!

So, what do you think? Do you have all five things in place? Or do you need to do some more work on one (or more) of these key areas.

Here’s to your success and till we meet again…

Stay inspired and brilliant!

Want to grow your business? Have a virtual coffee!

As an ambitious entrepreneur I’m sure that you already know about the concept of catching up with one of your contact face to face to have a coffee. This is a great way to see whether there are any potential business opportunities that you can develop.

However, how often would you love the opportunity to connect with someone but unfortunately they’re based in another town or overseas, making it logistically impossible. Or you catch up, spend hours chatting about everything other than business opportunities, and leave the meeting without finding ways where you might be able to help each other in your respective businesses.

Brenda Rivas joins me to talk about an innovative system that she’s developed that has helped her build her profile as well as lots of opportunities including new clients and join ventures. And today she’s going to share exactly how she has done this.

Download here

Find out more about the show here:

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Show Transcript: Want to grow your business? Have a virtual coffee!

“Welcome to the Ambitious Entrepreneur show brought to you by Get More Clients Booked free weekly webinars with must do business building topics to help you get more clients.

And I am your host Annemarie Cross. Today on the show online business strategist Brenda Reeves joined me to talk about a virtual coffee, what it is and why you should be doing these in your business should be sharing how virtual coffee can boost your profile, how it can open doors to amazing opportunities including joint ventures, new clients and expanding your network and much more, so stick around”

As an ambitious entrepreneur I am sure you already know about the concept of catching up with one of your contacts face to face to have a coffee. This is a great way to see whether there are any potential business opportunities that you can develop. However, how often you loved the opportunity to connect with someone but unfortunately they are based in another town or even overseas making it logistically impossible or if you do catch up with someone you spend hours chatting with that everything other that business opportunities and you leave the meeting without really finding out ways where you might be able to help each other in your respective businesses.

Brenda Reeves joins me to talk about the innovative system that she has developed that has helped her build her profile as well as gains lot of opportunities including your clients and joined ventures and today she is going to share how exactly she has done this. So welcome to the show Brenda!

Brenda: – Thank you so much for having me Annemarie, I am very excited to be with you and with your lovely audience.

Annemarie: – I know you got a lot of wisdom to share with us particularly around something which you developed which is very unique and that is virtual coffee. So do you want to just explain to our listeners, what is a virtual coffee?

Brenda: – Sure, Absolutely! It is my pleasure. Well virtual coffee concept really comes from the traditional live networking that so many of us are used to. So basically this concept came out of my very own frustration with attending a live event with my local area that you know while I was meeting amazing people and having a great opportunity to socialize with. I was finding that these conversations leading to nowhere and it was rather that frustration and you know it wasn’t just a frustration that was also my desire to connect with people and a virtual copy is an opportunity to connect with people across the world and very strategically manner.

Annemarie: – The technology we have at our fingertips now such as Skype are amazing. In fact that is how we are conducing this interview. To think that we are on the opposite ends of the earth, yet we can talk to one another. The sound is so clear – you really can connect with anyone anywhere in the world today.

Brenda: – Absolutely! And I actually do use Skype a lot and these conversations and I have had virtual coffee with people in Australia, New Zealand, South Africa, South America and it is really just taking full advantage of the amazing technology that we have available to us today.

Annemarie: – You know you mentioned something about the live networking and I am sure we are very familiar with that. And I know myself when I first started networking and I am sure for many of our listeners it can be very daunting going to live networking event particularly if you don’t know anyone and so for your face with this great group of people yet it is quite difficult to talk with them all and you just really feel like you just one small person in this huge crowd. And I think what I am hearing when you talk about virtual coffee very much taking that relationship with one on one where you really can spend some quality time with people, yes?

Brenda: – Absolutely yes Annemarie! That is very true and what I love about the virtual coffee is that you have the opportunity to be very targeted and to really get in front of your ideal audience so whether you are looking for strategic partners, joint venture opportunities, whether you are looking to get in front of new clients and another really benefit of the virtual coffee is that you really get to uplift your circle of events for a bit and we as an entrepreneur go to the procedure where we really want be in the space of the people that sort of sharing mindset. And I notice a true for lot of entrepreneurs that once we decided to go through a networking event alot of times we find ourselves quite lonely because might be our friends don’t share the same ideas and thoughts that we now share so virtual coffee is an excellent opportunity also to up level your circle of event. I am really excited about that event.

Annemarie: – Absolutely! You know the one of the things that you say is that having a virtual coffee can also very quickly boost your visibility. Do you want to talk little bit more about that?

Brenda: – Sure Absolutely! I would love for our listeners to kind of thing like virtual coffee is a simply another channel. It is visibility channels that can really help you get as I mentioned a moment ago get in front of the ideal audience. And what happens is that you know people will start talking about you. People will you are know having this strategic conversation and you are meeting yourself memorable and definitely have a formula to help people become memorable having these conversation but happens is that you really start to expand that circle who you are and what really starts to happen overtime is that you really position yourself and certainly start to get known. So it is an amazing visibility channel.

Annemarie: – And I think with the tools again we are talking about social media it’s such a great way to listen, to observe, to see who may be someone that you want to connect with, you are talking about strategic conversation we can talk about in a moment but getting in front of your whether it would be your ideal client or you mentioned before potential joint venture personal just someone that you really do admire your respect that they have got great information, they seem to have the similar view point as yourself and you really just want to reach out and connect with them. So do you have any sort of advice or tips on some of the things that you do just keep an eye on it who you should reach out you do. The reason that I say because I know a lot of business owners that I speak to get very overwhelmed with social media particularly when they use tools such as Facebook and Twitter but there are so many people talking and sometimes I just can’t keep up with all the conversation and the chat are going on there. Can you give us some advance you on how you go about seeking out potential people that you want to talk too?

Brenda: – That is a great question. The one of the first thing that I love to do with the virtual coffee is that I really seeking out in my business primarily work with women entrepreneurs very much attracted to women that has already achieved what I am seeking to achieve in my business and in my life and so I am really inviting you know high level women that are really doing it sort of speak. So that is the person that I will invite in the virtual coffee not so much because you know have the hopes perhaps the creating a joint venture partnership or anything like that simply because I want that women to know what I mean. And some really great things have come about from having those conversations with the women that really admire so that is one thing that need to look who you want to know you, whether this person has person has already achieved what you are looking to achieve or whether it is just someone that you want to know again someone who you want to know exists and someone that you want to know what you are up to. So that is first criteria, the other thing is that who can help you extend your visibility and really great to gaze that to look for the people who already have your ideal client in front of them. You know invite them into a virtual conversation and see what can come out of them conversation, you know there are so many different possibilities, I have been invited on to guest blogger, to do a teleseminars and telesummits and things of that nature. So again who is already according your ideal client that could help you to expand your business visibility as well.

Annemarie: – Those are such great tips and I think just having an understanding of the process that you follow is going to be so helpful because there are millions of people and I am sure if we have millions of hours you know do a virtual coffee we would do that but you have to be targeted I think and you mentioned strategic conversations we can talk about that in a moment but really does have to be a strategy behind that because not so great coffee with the people and meeting with lots of people which is fantastic of course, you know we are in the business of business so we want to make that we set ourselves for success and that the end of the day can really align ourselves to some of those key people that we can build a really strong reciprocal relationship with.

Brenda: – Absolutely! And I am so glad that you mentioned that because it wasn’t just happening to me when I was meeting people for coffee locally. I always say that I am social butterfly at heart so what I usually intended to maybe 45 minutes or 60 minutes conversation what turn out to be like a 90 minute, 2 hour coffee break and when you factor in few time and all of the other things when going to meeting someone in person again I was meeting amazing people but I love what you said Annemarie we are in the business of being business so me personally I was very frustrated with the time that it was taking me and it really I wasn’t you know those conversations was not strategic. The same thing was happening time to time when I would have you know sort of like a regular telephone conversation with someone great conversation but that really did not lead to anything so I gave a lot of thought to this process and there are certain things that I seem while I am hosting a virtual coffee that will make the conversation very-2 strategic and not just to myself. One thing that I really wanted to say and stress about a virtual coffee it’s definitely not sets for being. You used a beautiful word a moment ago and it is a reciprocal relationship and that truly excites me as well as about having virtual coffees.

Annemarie: – I think so and what we were just talking about can often have two very separate outcomes if we do not plan ahead and I know that you got a formula that you will share and listeners will know how they can access your formula at the end of the call. If you don’t have a strategic plan and have an idea on some of the things that you would like to speak with that person you can talk for hours and hours and can have a fantastic chat just like what you were saying that you have many-2 ways to face which is fantastic or on the other end of the scale you can really come across as quite demanding and this is what I want happen and you really will know the women entrepreneurs heartened women entrepreneurs. We do not want to come across like that so that really needs to be middle ground but reciprocal so what can you gain from the call but of course most importantly how can you support them as well. What are just couples of things that you would say to people some of the things that they really need to consider about the conversation so that they can make it more strategic?

Brenda: – Absolutely very good question, one of the ways that I really maximize that conversation is that I am very-2 clear on what I like to refer to as my enrollment statements and what I mean by that is that I want to see you know in one to two sentences at the most I want to be very strategic about what I do and how I help people and who I am looking for. First of all, what I have said really resonates in other words statements identifies that keen of my virtual coffee partner then sort of that red flag goes off and typical person might say you know Brenda, I am struggling that myself so that is just a beautiful transition into separate rolling conversation with that person. The other thing is that when you make those powerful enrollment statements you know your virtual coffee partner is going to walk away with the clear understanding and how you help people and that is where the referrals come in. I have had people send amazing referrals recently because my enrollment statement was clear and precise. They clearly got what I do and I think that is problem for lot of entrepreneurs is just having that clarity.

Annemarie: -I think so and as you are talking about your enrollment statement it reminded me of how as business owners we attend with networking events, get up to introduce ourselves whether we have an opportunity to speak with group of people or even individually and if we don’t have the clarity around the statement and how we can introduce ourselves with very powerful we can lose that opportunity can’t we?

Brenda: – Yes, I totally agree. Actually I found that it is true for myself as well because I struggled with that clarity for quite some time. What happens is that become the source of hiding out. So I have had so many people say to me you know what I passed up on this great opportunity or that great opportunity simply because I didn’t want the attention on me because I was not even clear on how I see people. And even that is understandable and it is true that if you are not sure, you are not clear on what it is that you do and who you have and do you really want to be seen and so I have found that once you can create that clarity for yourself as I love to see the floodgates definitely open up. I am very kind attractive.

Annemarie: – It’s great because one of the things that I really love about this is that you really understand where ambitious entrepreneurs, you now the business owners where they are coming from because you live this, you have experienced having those conversations so great socially but at the end of the day think you know what I really gained from that when I look from business point of view how can we help one and another and so now you have created this great formula which is obviously making great-2 opportunities for you because you really being strategic in that. I know that you have mentioned that there is one thing that as an ambitious entrepreneur we must do in order to make ourselves memorable when hosting a virtual coffee. Do you want to share this secret with us?

Brenda: – Sure Absolutely! You know the secret with us that what I was talking a moment ago was that is creating your enrollment statement and again it is a two part process and typically it is what you are gaining clarity. As I mentioned what is that you do and you know we are helping. I typically like to say you want to create statement by starting I am in the business of and fill in the blank and second part of that statement is you know I am specifically looking for and very-2 powerful because you are very-2 clear on what you do and how you help people. And again as your virtual coffee partner can walk away with that understanding that it would be so easy for them refer your business to and remember you when another opportunities come up and I have found because I have that clarity that has really opened the doors to lot of for amazing opportunities.

Annemarie: – Brenda, I just love the entire concept around the virtual coffee and you know that this is going to be such a helpful process for many ambitious entrepreneurs hosting today. We are just going to take a very short break to hear a message from one of our sponsors and in turn we again find out how to conduct a virtual coffee.

“Are you struggling to get more clients and get paid what you worth for the amazing services that you offer or you feel like that you are the world’s best kept secret. You got amazing services that help people overcome this struggle yet hardly anyone knows about you. Have you just tried everything but nothing has worked. You know what having a successful six or more business does not have to be a possible dream. So why don’t you join me on one my business breakthroughs strategy session and I will show you how you can finally breakthrough to a six figure or more business. But hurry as I am going to only release a small amount of sessions every month and only few spots remaining or you need to do is go to bit.ly/breakthrough session and fill in your details and I will be in contact with you when I receive your information. So go ahead and do that now, I can’t wait to share on how you can start building your six figures or more business to your success and brilliance this is Annemarie”

Welcome back! Let’s rejoin our conversation with Brenda Reeves.

Annemarie:- So then if people are not clear really about who they are, what they are in the business of and who they really support and how and of course benefits that particular client achieve through and investing in them from what I am hearing you really do encourage people to spend some time and get some clarity on that first because otherwise if you are still confused about that your virtual coffee partner is probably going to leave the conversation simply not really knowing what is that you want. Is that correct?

Brenda: – That is very true and I have that client to me and say when you go to my website I don’t even know what is that do. If the business owner does not know then how are the rest of? So you are right that is a great point. You know just really work on getting really on that transformation you know what is the problem that you are solving, how does your company solve this particular problem, you know who is that you really enjoy working with and that is really great thing with also factor in when you are making those decisions and now you want to send who people to that thought process of you know what industry you are really passionate about helping. You know there is endless industry out there whether it is a real estate, wedding consultant, medical technology, coaches, consultants, it is just really important to get clear on who it is that you are helping and what you are helping them and when. And it really is that from there that I really believe that business is really strategic off.

Annemarie:- And I think that so is true because imagine if you have a conversation, having a virtual coffee where potential Joint Venture opportunity or even someone who can refer business too and you say I help everyone. My products and services can help everyone. It really doesn’t help them to narrow down the focus of that when they are talking to their ideal client they can all of us sudden think hey this person is really someone that I need to connect with obviously you. So the clear you get the more your virtual partners that you are having a coffee with can really keep an eye and ear out for the people you are having problems with that you said you help with your ideal client with. So the clear you get the more business you are getting to refer you because of that.

Brenda: – I totally agree and I am happy that you brought that up Annemarie because that is the exactly, that is just the byproduct of virtual coffee. That is exactly what happens. As I mentioned earlier, I am still so grateful to be offered with so many different opportunities and the thing is that these opportunities don’t always happen right then and there when I am having the virtual coffee. What it really happens is that because I have made myself clear and memorable, my virtual coffee partner really and truly keeps me in mind. And I have virtual coffee with actually recently I heard from someone that I had the virtual coffee with back in October last year. And she send me an email and she said I want to chat with you for few minutes about an opportunity, she remembered me and she remembered what it is that I do and how I help people. So that is the really-2 great point. Your virtual coffee partners will remember you if you make yourself memorable and in order to make yourself memorable you must be clear.

Annemarie: – And when you are thinking about networking as you said I loved the fact that you mentioned that this is the virtual coffee that you had with someone back on October, it very much is the whole relationship is that it just takes time, so just as you went to face to face networking event, you don’t really expect to walk out with tones of award it is not like that at all. That is really is the relationship building first because the stronger the relationship is, more likely that someone is going to referred to and of course vice and versa as well. You are going to want to refer to them. So what I want to do is just ask you how many virtual coffees you are having.

Brenda: -Yes, that is a great question. Actually you know I always make a rule to thumb to have anywhere from 5-10 virtual coffees per week and so i know that some of the listeners may be thinking oh my god that is a lot, so I recommend that if you are starting up may be set a goal of may be 3-5 per week. May be just has to be that number that stretches you and makes you feel comfortable. What I also wanted to say about that is that I also use this whole virtual coffee process to create great momentum in my business. So time to time I will have what I foundry refer to as virtual coffee bliss. So I kind of say yes this month I am going to have 60 conversations and I just really do the work to get the conversation booked and I have created some phenomenal results that you have I have the proof that turned into cash and great opportunities for me to seen and to be heard. So the virtual coffee bliss is another option as well when you want to create momentum.

Annemarie: – The reason why you are able to have so many virtual coffees, the virtual coffees my goodness is that there is a structure that you follow, there is a process and that process and structure that you follow allows you to have really great virtual coffees with the people so that both of you leave those meetings thinking wow and obviously the rest happens, the relationship building and so on and that is the reason why yes?

Brenda: – That is very true. Absolutely Annemarie! As I said earlier, I had those conversations, I think we all have where it was a great conversation but the when the conversation is all, you are kind of thinking yourself okay so that is going to lead to where. And it is really true that and seen that I really get to virtual coffee secrets because I talk to myself you know why it is going to better ways to really be organised and prepared with these conversations. Absolutely!

Annemarie: – Now how can people get access to virtual coffee secrets?

Brenda: – Well thank you so much for asking. And it really simple, your audience can visit virtualcoffeesecrets.com and they can read more on virtual coffee, system and process.

Annemarie: – Look Brenda, it is an absolute pleasure speaking with you today. I think just the whole conversation around the virtual coffee secrets. I think that it really just bring everything back to the relationship first and it is so excited to see that you develop the system that allows to have the strategic conversations, you generated so many not only success for your business but I am sure you got lot of now with people in your influence that you never had the opportunity to meet where or not for you to reach out on virtual basis. Yes?

Brenda: – That is very true and I definitely agree with that. And you know that is just looking at yet another visibility channel just as we have marketing channel, sales channel in our businesses, this is brilliant easy to implement channel of disability. The other thing to be that it really opens the door for servicing people globally and that truly excites me.

Annemarie: – That is very exciting. I think with women entrepreneurs we know how to have that conversation, we know how to check with girlfriends and however using Brenda system’s the virtual coffee secrets you will be able to take that conversations, leverage that strategic plan so that you can really create a reciprocal relationships that benefits you both. So that web address again is www.virtualcoffeesecrets.com. Again Brenda, it is an absolute pleasure with speaking you today.

Brenda: – Thank you as well. Thank you so much for having me on the show Annemarie.

“You have been listening to the Ambitious Entrepreneur. If you are struggling to get more clients and charge what you worth get our free 7 steps on how to get noticed, hired and paid what you worth at bit.ly/chargeyourworth”

Want to increase your credibility, visibility and hireability? Read on…

Struggling to stand out in a competitive market place and unsure what else you could be doing to reverse this?

Here are over 50 ways you can increase your level of credibility, visibility and hireability so that next time an ideal client is ready to move forward – YOU are the person they decide to invest in.

Which will you start implementing today?

Increase Credibility with a Powerful Signature Brand:

1. Take the time to define and build a Signature Brand that is authentic  and that will distinguish you from your competitors
2. Develop a professional bio across all your social media and online profiles to build a consistent on-brand message about you and the value you offer
3. Include a link on your social media and online profiles that directs visitors back to a web page that continues to add value and showcase your expertise
4. Create a well-written ‘About Me’ page that captures your brand voice so readers can get a sense of the ‘real’ you
5. Develop  a succinct Media Page to make it easier for media representatives to learn more about you and how you can help them

Increase Visibility by Creating & Sharing Compelling Content:

1. Answer a pressing question that your ideal client often asks and publish this on your blog
2. Search for other popular blogs (relevant to your field of expertise) and contribute thoughtful comments on selected blog posts
3. Write a book/product review
4. Write a book and self-publish it
5. Write an ebook
6. Write a white paper
7.  Setup a YouTube channel and continue to create informative videos
8. Setup an iTunes channel and continue to create inspiring podcasts
9. Establish an online Radio show / podcast
10. Record a podcast with Audacity and include in a blog post
11. Record an audio tip (with Audioboo.fm)
12. Be interviewed by a colleague and use the audio as part of your next blog post
13. Write a series of helpful tweets using relevant hashtags to get your message in front of your ideal client
14. Know target keywords and phrases you ideal audience uses and sprinkle throughout your blog post
15. Write a guest blog post/article and submit for consider to a popular blog that you know is frequently visited and read by your ideal client
16. Get invited to be a keynote speaker on a Telesummit that targets your ideal client
17. Attend a conference and write a number of posts about the speakers/topics and share your viewpoints
18. Regularly update your social media feeds with relevant, helpful information
19. Write a series of blog posts and schedule these to go out every second day. Make sure you tell your followers beforehand to create interest and anticipation for each upcoming post
20. Answer relevant questions on your topic of expertise on LinkedIn Answers
21. Join relevant LinkedIn groups and continue to build relationships with group members
22. Contribute to discussions and share your viewpoints on LinkedIn groups
23. Start a discussion on LinkedIn groups and encourage feedback
24. Share relevant resources (including articles, videos, podcasts etc) that will be helpful to your followers
25. Join a local networking group and continue to build and strengthen relationships within the group
26. Offer to speak at networking groups
27. Send out a well-written press release to capture attention of journalist specializing in your industry
28. Foster relationships with journalist/bloggers in your industry and become known as a reliable source
29. Seek out joint venture opportunities and create an amazing product/service through your collaboration that continues to showcase your expertise in front of a larger audience
30. Write and send out a regular newsletter to your database/list
31. Monitor your social media feeds and contribute to conversations relevant to your field of expertise
32. Start a conversation on a forum relevant to your field of expertise and invite other people to comment and share their viewpoints

Increase Hireability by Maintaining a Solid Reputation

1. Don’t destroy all the hard work you’ve done (through implementing the steps above) by creating digital dirt. Remember, it can take a life-time to build a solid reputation, which can be tarnished overnight by doing, saying or sharing something that is totally inappropriate
2. Continue to portray a consistent on-brand message in EVERYTHING you do and say, even the groups you join and the people you associate with
3. Monitor your social networks /online discussions about you and your company and respond accordingly
4. Compile testimonials from satisfied clients and showcase these on your website. Ensure comments include specific measurable outcomes
5. Collate snapshots of ‘thanks you’s’ and other impressive comments about you (with permission of course) mentioned across social media platforms and showcase these on your website
6. Ensure your ‘About Me’ page includes snippets/comments of satisfied customers as well as awards/other recognition
7. Bring your video camera with you when you are a guest speaker and record videos of individual participants singing your praise. Include in your ‘About Me’ and Testimonial page
8. Continue to do as much as you can from the ‘Creating & Sharing Compelling Content’ section above to build a reputation as an authority in your field
9. Build your Signature System and ensure you also have all the other 4 key pillars in place to increase your hireability

And in summary:

1. Plan and schedule your content development strategy outlining which ways you are going to implement in order to build your visibility
2. Make sure you are doing at least one of these things every single day
3. Be consistent in what you send out including being on-brand in everything that you do and how regularly you post/share information
4. Monitor and track what you do regularly so that you can identify what’s working and continue to do this, and identify what’s not working so you can tweak in order to get better results
5. Don’t give up if results aren’t immediate. It takes time and commitment to build credibility, visibility and hireability. Stick with it!!!!

Bonus Tip:

1. Ensure core elements of your Signature Brand are captured and communicated across all your brand touch points including your:

• Logo
• Business card
• Business stationary
• Answering machine message
• Email signature
• Website
•  Social media platform backgrounds/graphics
• Office furniture
• Your personal image/presentation
• Presentation material
• Email address, etc

Have Your Say:

So what do you think? Are you doing these things already? If not, which are you going to start implementing so that you can begin building your credibility, visibility and hireability? Let me know. It’s always such a pleasure to hear from you!

To your success and brilliance!

Do you have a web presence that wins? Find out key rules you MUST follow!

Like many other ambitious entrepreneurs is your website your store front? If you’ve answered ‘yes’ then this show is a must listen.

According to my guest – web strategy pioneer Philippa Gamse there are 42 rules you must follow if you want to build a web presence that wins. However, many websites don’t follow these rules and are therefore missing out on numerous opportunities.

Philippa talks about:

• Why you should stop obsessing over search engine rankings
• How to create emotionally compelling content for maximum visitor engagement and interaction (and results)!
• How to find and fix some of the “leaks” in your web presence that are costing you money and lost opportunities,
• And MUCH more!

Now over to Philippa to show us how to create a web presence that wins!

Download here

Find out more about the show here:

About the Show  | Be A Guest | Be a Sponsor | Be a Supporter

Show Transcript: A Web Presence That Wins: Does Your Website Make the Cut?

Welcome to the Ambitious Entrepreneur show I am your host Annemarie Cross. Do have a website that that is not generating the results that you want web strategy pioneer Philippa Gamse from websites that wins joins me today to talk about why you should stop obsessing over search engine rankings. How to create an emotionally compelling contact from maximum visitor engagement interaction and results and how to find and fix some of those leaks in your web present that are costing you money and lost opportunities and so much more, so stick around.

As your ambitious entrepreneur, your website charge from virtual shop front. I know myself as a coaching consultant I offer services to the client all over the world and my website certainly plays an important role in my business and I am sure your website does as well in yours. However, have we got up our website set up correctly? Is a content that we are sharing on our website connecting and engaging with our audience and now we are missing on multiple opportunities that we are not even aware of? Now Philippa Gamse is a web strategy pioneer, author of 42 rules for a web presence that wins is going to answer all of those questions and lot more. So welcome to the call Philippa.

Philippa: Thank you. Good Morning. It is great to be here.

Annemarie: Now 42 rules for a web presence that wins and of course that is your book, we are going to be talking little bit more about that in a moment but first of all I am really impressed I mean your background since 1991 you have been working with internet applications?

Philippa: Yeah! I don’t know how much of you remember those days but I was working with the things. Do you remember the things that go for and tellnet? You could Tellnet into the library of congress and look at their catalogues and stuff like that. That was before the worldwide web but we were beginning to use email, we were beginning to use bulletin boards and I got interested in electronic communications in that stage so yeah, quite a long time.

Annemarie: Do you know when I started my business that is gosh going back about 16 and 17 years now. When people had their business obviously not many people had web presences. But now pretty much all we got web presence which is so exciting to catch up with you. Because there things that they are doing and not doing that is are they going to enhance or inhibit their web presence, obviously relationship with the customers and sales. So first for what are the some of the key messages of the book before we start looking at some of the individual rules?

Philippa: Well the real key messages the one that you just said which is actually the rule 41, one of the last rule in the book but it is basically it is booked nutshell that you got to have a strategy, you got to know what you are doing, you got to know what you are trying to do with your web presence, who do you are talking to and what do you want to achieve? Really importantly and lot of people don’t do that. How you are going to measure success? because that is very important question. It is not necessarily how much traffic you get in your web presence and success can mean very different things and very different people. So knowing what you feel good before you start or even dream into the process you know I see get into it is a really important things to figure out.

Annemarie: Because once you have a strategy, the things that you create, the things that you upload, the things that you share is very much going to be determined by what is your end goal. And I have spoken to many businesses that is come and check out my website and it is beautifully designed but when you look at it you will sort of think well it is really like a glorified brochure. What is it that you want people to do? I always had thought about that. we were just told that we need to be out in the web so we have and it is certainly does not build and add to yet their business goals because there is just a lack of strategy there. So you talk a lot about leaks, so what are the some of the common leaks that you see business owners when you are looking at their website?

Philippa: Yeah, let me just explain what I mean by that because as you said a lot of people do that to me too and they say oh could just take a look at my website and tell me what you think and you know the answer is no. Yes, I could look at your website but honestly what I think is really don’t have any bearing on it because that is surface of it. And it is like I created this sail boat in America which can look really beautiful on the surface and have this all links underneath the waterline that is stopping it and getting it how to burnt a whole lot of fuel and so on. And when you look into the real gut into the website and that really means digging into the analytics and really figuring out what is going around.

My business is around as pretty much as yours. I have been auditing web presence and websites since 1995. And over 95% that I have audited have left money on the table either they are losing out on revenue making opportunities and the things that they decide and outcomes that they are certainly not happening or because spending money on the resources and not getting anything back. So that SEO, paper click advertising is a huge place like a black hole for money getting down. So I just started to call them leaks and some of those leaks are really easy like the one that I just mentioned like paper clicks really important if you are doing that kind of advertising, so look at each and every keyword and make sure that every keyword and the page that people come to are really generating qualified traffic and conversions because if not you are pouring money away.

So another one is some of the one that you can see easily like I think it is rule 29 in the book. I can’t remember the numbers but there is a lot of research that shows the value of testimonials and how much really good testimonials can lift your conversion rate, raise your impact and someone and video testimonials more on these days than just text. And it is amazing the number of websites and they have all this copy and say we are the things and slice bread. Our customers say that we are incredible but there is no word from the customers. And it is way more valuable that your customers telling the world how great you are for you to say it.

Annemarie: Do you know many years ago I was at the business meeting and someone stood up and he developed website for the people and I thought you know why don’t and check some of the websites that he created and he also said that my background is in marketing and I thought all that is going to very impressive on all of the clients websites that he have statement at the top ‘Congratulations you have searched and found the best’ and I am thinking oh my goodness, as you said there is no validating customer testimonials. Is it if the business owner was saying we are wonderful you should not invest in us, you are not going to go the opposite are we and that is really is building trust without the site visitor.

Philippa: One of the other key messages that I have, one of them is leaks and one of the big messages that I like to talk about is the emotional connection because you are talking a lot about customer relationship and I know how that it is focus of what you like to talk about and in my experience the lot of websites are completely flat. I mean I can see their brochure but they can don’t really relate to the visitor as a person and especially when most of us business got different type of businesses who come to us may be for different products and services or may be the same product and services but they think about it differently or they visualize differently or they want different kinds and ways of interacting with us and most of us do a pretty bad job of figuring that out and structuring our web presence so that we take that into account and again emotional connectedness can make a huge difference on your outcomes. I have several books that I go through in the some of the things in that regards.

Annemarie: Yeah, I think we will certainly going to talk about on all of these things. A lot of people business owners really don’t understand what we can do to become more connected or have a web presence that is going to connect more on emotional level. And I looking here on the number of the rules and one of the rule 27, speaks the language of your visitors, do you want to talk a little bit more about that rule?

Philippa: I love that rule because it is very Win soft who is the true father of the internet in the US all goal claimed it but it is not true. Win soft actually invented Internet Protocol TCIP and I am really honored that he endorsed my book and he said that lot of my examples and rules are counter-intuitive and I got such a great compliment. And that rule is one of them because of the things that he says is that there are two aspects of it one is that don’t talk a lot of jargon, you know don’t assume that everybody who comes to your business website understands the jargon of your industry the geek speaks of your industry and that is great story about that. And the other side of that is literally thinking about the language that your customer speak because I have a lot of quote, I have all my resources and notes and prove everything I say, you know that says that when the people are in consumer mode so most of us businesses and we are consumers in our right, that the people are in consumer mode they are much more likely to buy up to 70% of more likely, interact with you and do business with you online if they can read about, what you talk about in their native language regardless if they speak English or not, just because they cannot speak English does not makes a difference.

So even if they are fluent in English if you have a large contingency of the people who speak different languages obviously in the US, we are talking Spanish for example, I do not know if you have a big foreign population in Melbourne, you have people who speak British English. But thinking about that and thinking about whether you want to consider having other languages on your site and the beauty of that is that if you do that in UK for example there is a large now polish population, so you can imagine that people are searching in UK for example in Polish, if you are using Google in UK, there aren’t be people who are competing Polish in their keywords on Google right. So you have a much better chance of appearing higher up in the searches if you are using that language. Now of course there is a catch to it is that you then have to expect that you might got lot of phone calls and emails in that language and you better have somebody who can respond to that.

Annemarie: Very important.

Philippa: You know there is a huge marketing benefit in such as thinking this way.

Annemarie: Oh! I think is so. And I think this is what people aren’t spending time and strategy look at the strategy who are our ideal clients, are they speaking different languages, is it going to be beneficial for us on the things that are on the websites that really is going to connect with them. You know the one other rule that I like to spend little time is rule 28 because actually the rule after you speak to the line of the visitors talk to the buyer behind the buyer. That is interesting.

Philippa: You are right. Well I am talking about there is people influence the decision who may not make the decision but they have a lot of influence on it and the thing is that you may not be conscious of them because you never speak or see them but they might be hanging out. I have examples of people who are like going back to counter-intuitive but my favorite example is client that runs child care for co-operative meeting and event. So there is a large convention where people out for several days and they bring their spouse and kids so that they have a child care services and I have been saying that for ages that we should have stuff from the kids about what great time that they are having on the convention because you can imagine that telling little Johnny that he is going to in big meeting and Johnny is saying Oh no.

And if the kids going wow this is going to be really bold and then it is all going to be different ball game right? And especially on the looks on that dad I really want to go to that then it might influence the buyer to use the childcare service.

Annemarie: Oh Absolutely! Parents will talk and kids will talk too and imagine you as a parent if someone as a child has an amazing time as a child care center you will certainly find out more on you know let’s book out children in there. So think about the buyer behind the buyer and it really is included. And you are talking about the testimonials that you imagine if you incorporate videos, testimonials and kids running around and laughing and being really happy. That could really be quite impact for that business.

Philippa: But I am also talking about business to business as well. I mean there are several examples in that rule just to me clear to everybody I mean thinking about if you have a very good technical web presence and your immediate buyer is very technical then don’t forget that they might send the chief financial or their purchase officer to check you out before writing that check to make sure that you are credible. And that is going to understand your Geek speaks. So trying to go back to their Greek Speak and language of your visitor but also the owner of the technical website always says to me everybody understands my stuff and no one comes to my website which is highly technical and that is not true. So really have to think more widely.

Annemarie: Philippa, I have jotted down so many notes already and I know you have more that you would like to share with us. So let’s take a very short break to hear from our sponsor and when we get back I know you will share some more rules to help us create web presence that really means.

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Annemarie: Welcome back we are speaking with Philippa Gamse, web strategy pioneer all about how to create our web presence that wins. And I think on rule 25 you talk about different strokes for different folks and one of the question that you often ask you write, how can we write copy that will appeal thousand hopefully millions of different visitors and I mean when you think about in that sense I can see how it can be quite confusing or block for the people who are sitting down and write a copy and thinking how on earth can I say something that is going to connect with that many people who have different needs and different styles all of those different things.

Philippa: And right so one of the rules before that talking about developing personas so really starting to think about model types of different type of visitors. And putting kind of flesh and blood details like names and genders and what they like and so on and then taking those and structuring your website you know different strokes talks about whether you want literally different parts of people to go down. So that you can really target and honoring on what they are more likely to hear about whether they are more visual, whether they want tones of data, you know where it makes sense to have different types of pages where it doesn’t have to think about that and remembering that there are some people who are religiously want quick access. You know they do not want to have tones of access; they don’t want to think about it. They just want to call you. Hopefully! So one of the things that I say to a lot of people is simple stuff like most people have their phone number at the top right corner, now that is like a stand up place to put in on the webpage. So think of that as soon as possible as you scroll it is gone.

So it is actually enough of room from having your phone number in several places at the top or bottom or any point. I mean it really pugs me when people say call us now and there is no phone number when you are going, okay great, so it is simple but wherever you say call us now, put the phone number right there.

Annemarie: So that is right so that people don’t have to go searching it is a hidden treasure where the telephone number is and it is so simple. And I tell you people are so time cause these days that they are not going to stay around and really look for the phone number if they got time and that is really true. And I think it all really gets back to what you said before. Have a strategy; what is your end goal and rule 18 talk about personify your visitors. You need be really clear on who is our ideal client, what is the messages, what is the wording, what is going to connect with them on emotional level and really create your web presence around that so that when your ideal client comes across your website you really are speaking directly to them and then their needs.

Philippa: And that little thing about the phone number also talks about the emotional connection piece because one of the emotions that we have to consider is motivation and engagement so when I am talking to them areas at any point where the visitors going well that is interesting tell me more or I am ready give me that or that kind of thinking. Right there you want call to action even if you repeat it another points. So you need to really look at what you are doing with your web presence identify those places where the visitors are like jumping around and make sure that right there you got what they need and they don’t have to search for it.

Annemarie: Would you say that because you mentioned something that is call to action, would you say that having audited so many websites that it tends to or people tends to miss that call to the action. Got people hooked in there and they are clicking on the website but there is no call to action. People are just sort of leave. Do you find that it is also a common leak?

Philippa: Absolutely! Yeah it is. I didn’t mention in what we are talking about leaks. Absolutely missing calls to action is one the biggest places where you can see it especially now you got in page analytics so you got something free like Google Analytics, you can see where in the page people click and that can be really instructive and so you can see them leaving, you can see the vacation summary, you can see the order in which they visit pages and it is amazing to me how many people say that but you know that is right there in the navigation box of it and somewhere else. And we all fall into this trap that would so use to seeing our own staff, of course we know that it is everything in our web presence and it is obvious. So it can be really intuitive to watch people trying to get around, give somebody do on your own website and stand behind them so that you are not influencing them and just watch them how to trying figure out to do it and it can be really instructive.

Annemarie: Yeah! That is true. I mean just an example yesterday and I was writing an article and I written a couple of sentences and I read them loud but then I left it for couple of minutes and I came back and do you know that I found word in there that I had completely glazed over because I know what I want to say and I have written there but that little grammar error I couldn’t see it I couldn’t read it and often we don’t see it because we know how to navigate that, we click through there, we click there because we often designed it, so it is really important as you say get someone else there, give them a couple of instructions and say you trying to find that and the results sometimes surprise you, you need to think wow I thought it was just so obvious. Yeah! Don’t take things for granted that is really important.

Look there are so many wonderful rules here and I loved the way that you have written it in very non-techy way. You know there are some books you read them and your eyes lays over because you think I have no idea what that person is talking about and I think your book 42 rules for web presence that wins really does provides us key elements and we can plug up those leaks and ways the results that we are getting from their presence. So it has been a wonderful to catch up with you and talk about some of those today. Now for people who are listening and perhaps recognizing that we don’t have a strategy in place then then results that we are wanting from our websites has really have not been on what we are looking for and we want to get some help.

How can people get a free preview of the book or get a copy of the book.

Philippa: Obviously! My website is called www.websitesthatwin.com and if you go there you can actually get a free preview which is a 5 sample rules in it plus the introduction and the list of the rules. That is available as free. By the way, I also do offer brief strategy sessions for people just as an introduction so that we can just have a chat, get a couple of ideas because obviously I am consultant and speaker so I do this for living. But I am happy to chat with people up front to see what they are doing and find the way to help them. Give them couple of ideas that I can and the books obviously is for sale and is on the kindle version and iTunes store.

Annemarie: Wonderful! So just say your website name so that people can jot that down and get in contact with you.

Philippa: So my website is www.websitesthatwin.com and I am sure you have the link from the recording on your site right.

Annemarie: Absolutely! We will certainly put that link through as well so that people can click through. Well thanks so much for coming in the show Philippa. Amazing information, I think that the things that we spoke about today people can go back and really start to look at their own website and say some oft these leaks, common leaks for us too and I am sure that if they want to some support they can reach out and get in contact with you.

Philippa: Great, thank you for great interview.

Annemarie: Fabulous.

Outro: You were listening to Ambitious Entrepreneur. If you are struggling to get more clients and charge what you worth, get our free seven steps audio series on how to get noticed, hired and paid what you worth at http://bit.ly/chargewhatyourworth

Are you developing effective marketing strategies?

Guest post by: Sara Mackey

Developing solid effective marketing strategies for your new business is essential for your sustainability and long-term success. Marketing is the process of selling services or goods through focused efforts such as advertising. An effective marketing strategy employs a method that communicates to a customer why they should choose your business rather than your competitors.

The first step to creating a strategy is to create a new business marketing plan. There are marketing experts that can offer valuable expertise and insight, but if you are unable to afford bringing in the experts, there tips can help you develop an effective strategy for marketing your new small business.

Effective Marketing Tip 1: Target Market

Your business cannot be all things to all people, and you should not try to be. A successful business will understand they need to fit into a certain niche. Knowing who you are selling to can help you create a marketing strategy that communicates effectively to your customers.

Effective Marketing Tip 2: Market Research

If you want to know and understand your niche market, you must do some market research. By conducting research focused on your market you gain an inside look on who your customers are, what they want and what their demands are. Everybody knows that the basics of economics are supply and demand. You need to know what the demand is, so that you can supply it sufficiently.

Effective Marketing Tip 3: Know Your Competition

Not only is knowing your customers helpful, but so is knowing your competition. Figure out ways you can capitalize on their weaknesses and emphasize your strengths and how you can set yourself apart from them. A good marketing strategy will help promote your business; a great one will give you the edge over your competition.

Effective Marketing Tip 4: Brand Strategy

Your brand is everything you promise to deliver to your customer through your business. At the heart of branding is the logo. The logo is like a first impression of your business to your customers. Do not underestimate the importance of a good logo. When you brand your business, you can start to build brand equity which raises the intrinsic value of your goods and services.

Effective Marketing Tip 5: Be Consistent

Do not start advertising your business until you have a consistent marketing campaign. The time for testing out different logos, slogans and methods is during the market research phase, not when you are actually ready to begin marketing your new business.

Effective Marketing Tip 6: Have adequate financing

Many new businesses fail to realize the importance of marketing and do not allocate enough business financing to fund an effective campaign. They fail because they do not have enough working capital or fail to market effectively. A new business does not usually have vast amounts of money at their disposal, but in order to start generating a positive cash flow, you have to get customers to want to buy from you. That is why good, consistent and persistent marketing is so valuable for a new business.

Creating an effective marketing strategy is time-consuming and challenging, but it is well worth the time and effort as you begin to bring in those targeted valuable customers.

HAVE YOUR SAY

So, what do you think? Are there any other things you believe are important to consider when developing a marketing plan? Go ahead and add your comments below. It’s always nice to hear from our readers.

To your success and brilliance!