Want to Use Your Blog to Build Your Brand? Want to build your reputation as an authority in your field while build an audience of ideal clients who are interested in what you have to say? My advice: Create a blog. And, not on a free blogging platform (such as Blogger.com or WordPress.com) – but [...]
Is branding really a waste of time and money? A few weeks back I stumbled across an article that had me shaking my head in disbelief. The author declared that he believed ‘branding’ (your marketing materials, business cards, slogan, tag lines, advertising and so forth) were a complete waste of time. What the?!! He also [...]
Key steps to a client-capturing and income-generating Signature Brand Last week I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about the very important topic of how to build a powerful Signature Brand – a [...]
As a Personal Branding Strategist one of the things I do is conduct Online Brand Audits to ensure entrepreneurs are on brand and consistent in their brand message. This is vital – especially if they want to build their credibility and reputation as an expert in their field. Unfortunately though, some of the bios, Twitter [...]
Remember the saying: “Sticks and stones will break my bones, but names [words] will never hurt me”? It was something my friends and I used to chant in the playground when we were being teased. Now, as an adult I have to wonder – who on earth coined that phrase? I’d like to tell them [...]
If I asked you to define the word ‘brand’ – what would you say? If you answered: “it’s your business logo, your business card, letterhead, envelopes, with compliments slips, marketing material, brochures, website etc”, you’ve responded similarly to many other business owners. While these things are all very important they are really more about the [...]
Does this happen to you? You’re sitting with your fingers poised above the keyboard, however a blank screen is staring right back at you. You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client? Yes? You’re not alone. This [...]
As a small service-based business owner you know the importance of building your reputation and credibility as a specialist in your field. Your business’s survival depends on it. Getting your brand message out in front of your target market should be part of your daily list of activities. You may already be writing articles and [...]
After countless hours and months of hard work – the moment you’ve been waiting for has finally arrived. So now what? You’ve got this amazing website – but hardly anyone else knows about it. What’s the best way to tell people? And, get them to visit, stay for a while, and keep them coming back [...]
As the owner of a service-based business I’m sure you’re aware of the importance of building your reputation as a specialist in your field. When you’re seen as an expert, you increase the number of people on your newsletter list and social media networks as they want to learn more about you and the information [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
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