Yesterday while doing some research on Twitter I was alerted to an article that made me stop and think. The writer was commenting on how airlines were harnessing the power of Twitter and using this tool as an information-sharing platform. This allowed them to share information with customers as it was happening to keep them [...]
In this video I show you why it’s so important to take the time to define and build a strong brand for your business. You'll learn about the benefits of having a strong brand; and The pitfalls and problems businesses experience when they don’t have a strong brand. To access additional powerful exercises to [...]
Are you running a service-based business and believe your branding is all about your logo, tagline and brochures? While these are important elements of your brands ‘touch points’ when I refer to your business’s brand what I am talking about goes much deeper than your stationery and tagline. So what is a brand? Your brand [...]
Many service-based business owners are using social media technologies to connect with prospects, which is fantastic! However, I am constantly surprised (and shocked) at the way people are interacting with their network – seemingly forgetting their manners and consequently tarnishing their reputation and their brands. I've recorded a brief video to show you how I [...]
As an ambitious, service-based business owner it’s important to recognise that YOU are the face of your business. Every comment, post and interaction you have online and offline continues to exude your brand’s voice and can have an impact on your reputation in either a positive or a negative way. Here are 20 vital strategies [...]
More and more businesses are recognising the value of ‘branding’ however many don’t really understand the key elements that will enable them to create a strong and memorable brand. Your brand is much more than your letterhead, your tag line, your business name, your business card, or your USP (unique selling proposition), etc. Your [...]
[Twitter tip] “Stop comparing yourself to your competitors. Measure & look to expand YOUR personal best.” Last week my above tweet generated quite a few responses from my community all of whom agreed that this statement was an important reminder to stop assessing their business’s success by using their competitors’ performance as a benchmark. For [...]
One component that plays an important role in helping you promote your business (while enabling you to build trust and buy-in from potential clients) is to get feedback from existing clients that identify the results they have experienced through working with you. I’m talking about a ‘Testimonial’. Like many of my clients, you too may [...]
Feel like you’re doing lots of marketing and promotional activity in your business but not really making much progress in terms of measurable outcomes? Find yourself working on different opportunities week by week to grow your business; however you haven’t quite reached the levels that other service-based businesses have accomplished? Are you constantly looking for [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
Read more ...
Your Comments