How many sales are you missing out on because of your ‘assumptions’? This week, I was reminded of how critical it was for me NOT to make assumptions. In particular, thinking that something was clear, however in reality it wasn’t. Let me rewind and fill you in on what I’m talking about. I was [...]
Many business owners can see the value of using social media and other online tools to share helpful and relevant information with their network in order to build their brand and reputation as an expert. Unlike traditional ‘interruption’ marketing (where businesses continue to push and bombard the marketplace with sales/promotional information) social media marketing (often [...]
Are you like many other business owners struggling to get their head around Twitter? Not to mention the difficulty in having to write something meaningful and interesting in just 140 characters? As a self-confessed technology and social media ‘addict’ I must say I love Twitter. However, I’ve been using this tool for many years – [...]
One of the ultimate goals for many of my clients is to raise their credibility and reputation as an authority in their field. How about you? Do you also dream of being recognised as an expert? Recently I was included on the top 200 Fearless Women Online and in Social Media, which was certainly an [...]
Early last year I decided to expand my branding and coaching services to include entrepreneurs who wanted to take their service-based business to the next level. To focus on this new market I pretty much had to start afresh with all my marketing efforts including a new blog, new Twitter account, new Facebook business page, [...]
The tall poppy syndrome is well and truly alive. For those of you who may not be familiar with this saying, Wikipedia describes the tall poppy syndrome as: “a social phenomenon in which people of genuine merit are resented, attacked, cut down, or criticised because their talents or achievements elevate them above or distinguish [...]
When was the last time you had a holiday? Does the thought of taking time off from your business send shivers up and down your spine because of all the extra hours you’ll have to do leading up to your holiday just to get things done? Not to mention all of the extra work [...]
Do you struggle to “find” the time to get everything done in your business? The to-do list of a solopreneur can certainly seem never-ending as there is always something to do. Creating and launching your programs; marketing; writing articles and blog posts; working with clients; business development; social networking; administration; filing; speaking to prospects; presenting; [...]
With Christmas and New Years celebration behind us I’d imagine that many of you are looking forward to a well-deserved holiday. So many people go from one year to another without much thought to their goals and plans for the next 12 months. Most people spend more time on planning their holidays than they do [...]
Ok, I admit that I'm a bit of a techno gadget enthusiast. [The fact that I'm just about bursting out of my office certainly confirms it ] However, when I recently read a blog post about the Livescribe 'Echo' Pen – I knew that this piece of technology was going to help me enormously in [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
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