Many service-based business owners are leveraging the power of social media in their marketing and brand communication strategies – which is wonderful to see. Unfortunately though, there are some unscrupulous (or perhaps ‘uneducated’) users, who are not following social media ‘etiquette’ and are therefore destroying their reputation and any chance of building solid relationships with [...]
One of the branding programs I take clients through (the ‘Unearth Your Brilliance’ program) incorporates a section: Branding with Archetypes, which enables them to put their heart and soul into their brands by discovering their Primary and Influencing Archetypes. It’s powerful information that not only provides amazing insight into your authentic and unique brand; it [...]
You’ve spent countless hours creating your program/service offering; your promotional material has been circulated; your sales webpage promoting your new program is live (and looking extremely impressive); and you’ve spoken to a number of your connections who you know could benefit from participating in the program. However despite all the effort you’ve put into this [...]
Here are a few articles with some great hints and tips that I tweeted this past week. I’m sure you’ll find some of these useful as you continue to grow your business. 21 great ways to get email addresses: http://bit.ly/b5P4nH –> Which is your favorite? 51 ways to become a better entrepreneur: http://bit.ly/68ONdg 35 Online [...]
When I first hung out my shingle and began my service-based business I was so excited. Going out of my own, having no-one to answer to other than myself, and being able to support my clients the way I wanted was far more appealing to me than working from 9 to 5 for someone else. [...]









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