[Audio clip: view full post to listen] Hi! This is Annemarie Cross, Branding, Money Breakthroughs and Business Coach helping solopreneurs get noticed, hired and paid what they’re worth. Today’s biz nugget is all about how you introduce yourself in a powerful and memorable way. The words you use when you first meet someone, are very [...]
Many business owners can see the value of using social media and other online tools to share helpful and relevant information with their network in order to build their brand and reputation as an expert. Unlike traditional ‘interruption’ marketing (where businesses continue to push and bombard the marketplace with sales/promotional information) social media marketing (often [...]
Are we connected on Twitter? You would have seen my recent tweet about networking where I shared: “Savvy business owners dedicate time to build their online and offline networks. Do you?” Are you a savvy business owner? Are you actively networking your way to the top of your game? Or, do you realise that this [...]
Are you actively networking both online and offline as a way to build relationships, find potential clients, marketing your product/services in order to grow your business? Networking is an important part of any business; however there are tens of thousands of people destroying any possibility of developing solid relationships because they’re not following the fundamental [...]
It's a well-known fact. People tend to hire people that they know, like and TRUST. Are you building a reputation as a business that is trustworthy with your community? I recently read an article about how a company increased their level of trust by over 30% with their clients and prospects by including a brief [...]
As a service-based business owner I'm sure you'll agree with me when I say that building and nurturing relationships with your network is vital to the ongoing success and growth of your business. I am constantly surprised (and shocked) at the lack of professionalism I witness in people's interactions with their online/offline contacts. So-much-so, that [...]
Many service-based business owners are leveraging the power of social media in their marketing and brand communication strategies – which is wonderful to see. Unfortunately though, there are some unscrupulous (or perhaps ‘uneducated’) users, who are not following social media ‘etiquette’ and are therefore destroying their reputation and any chance of building solid relationships with [...]
Many service-based business owners are using social media technologies to connect with prospects, which is fantastic! However, I am constantly surprised (and shocked) at the way people are interacting with their network – seemingly forgetting their manners and consequently tarnishing their reputation and their brands. I've recorded a brief video to show you how I [...]
Today I invested (as an interest-free loan) in a large pair of speakers for my 16-year-old son – who’s starting up his own DJ-ing business. [I think the next thing I’ll need to invest in is a set of ear plugs]. He’s been practicing for months on a music mixer and other technologies and officially [...]
With a tightening and highly competitive market across many service-based industries numerous business owners have increased their networking endeavours with the hope of sourcing their next potential client or business opportunity using this approach. While networking should be an integral part of your marketing and communications plan (and overall business development strategy) there are some [...]






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