This is a guest post by Murray Newlands. In the past, there were very few places you could go to verify what a company said. If Coke said it was refreshing, a lot of people believed it to be true. We weren’t sheep, but there were much fewer information outlets (even though newspapers were more [...]
Is authenticity really that important? When it comes to personal branding and YOUR personal brand – I think it’s critical. That’s the reason why you’ll often see me tweet things like: “Business Owners: nothing stands out more powerfully than an authentic brand. Is the real ‘you’ showing up in your brand?” Or: “Building a strong [...]
As a Personal Branding Strategist one of the things I do is conduct Online Brand Audits to ensure entrepreneurs are on brand and consistent in their brand message. This is vital – especially if they want to build their credibility and reputation as an expert in their field. Unfortunately though, some of the bios, Twitter [...]
Recently, I had the pleasure of being interviewed on Career Moxie Radio about Personal Branding – a topic I am very passionate about. You can listen to the recording here. During the interview I speak about: >> What Personal Branding is. >> Why Personal Branding is so important, whether you are an ambitious Entrepreneur or [...]






Your Comments