Building a strong brand requires time and commitment as well as ensuring you portray a consistent on-brand message. Everything you do and say; the people you connect with; the conversations you have – speaks your brand. Your brand is your reputation. It’s what other people think of when your name is mentioned so you should [...]
You’re in the process of introducing a new program to your database and everything is prepared. Your sales page is up; your shopping cart/payment gateway is ready to accept participants; and you’re sending out emails to prospective clients who you know could benefit from your support. Launching a new program (or product/service) is certainly an [...]
Whether you’re just starting up your business or you’re launching a program, one of the greatest challenges that you may be struggling with is deciding what to charge. If you are – don’t worry. Many service-based businesses struggle with this, even I did when I first started out in business – some 15 years ago! [...]
Annemarie Cross is joined by her special guest and co-host Warwick Merry – the Get More Guy. Warwick is a leading authority in aiding individuals and organizations to live their passion. He works with teams and individuals to improve their communication, exhibiting, sales skills and overall process. Harnessing his infectious, fun approach Warwick shares: 3 [...]
You’ve hung your shingle outside your front door and are excited at the thought of the work you’ll be doing to support your clients. However, excitement soon turns to dread when you realise that prior to being of service to your clients, you need to become skilled in not only marketing, but also in the [...]
Listen to the interview I did recently with Keith Keller from Career Success Radio as he quizzed me about my 5 simple steps to selling authentically if the product is you! The five steps are: Challenge 'unhelpful' beliefs Reframe 'selling' to 'service' Think 'connection' not 'conversion' Transform your 'sales pitch' into a 'strategy session' [...]
As a service-based business owner do find yourself offering your client a discount to influence them into investing in your program or package? Or do you cave in and offer a discount when your prospect asks for one? If you have answered yes to either one of those situations you are certainly not alone. I [...]
You’ve spent countless hours creating your program/service offering; your promotional material has been circulated; your sales webpage promoting your new program is live (and looking extremely impressive); and you’ve spoken to a number of your connections who you know could benefit from participating in the program. However despite all the effort you’ve put into this [...]
When I first hung out my shingle and began my service-based business I was so excited. Going out of my own, having no-one to answer to other than myself, and being able to support my clients the way I wanted was far more appealing to me than working from 9 to 5 for someone else. [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
Read more ...
Your Comments