Whether you’re introducing yourself to a group of people or just one person at a networking event, nerves can get the better of you, with the first impression you leave, unfortunately being less than memorable or compelling.
You’ve defined your niche and developed a distinguishable Signature Brand, and you’re consistently marketing your business to gain visibility and recognition. BUT, you’re not getting new clients or generating the level income you want. What are you doing wrong? If you’re asking yourself the exact same question – take heed.
“First impressions count,” is a saying I’m sure you’re familiar with. So, with the microphone poised at your lips and everyone’s eyes on you for the next 45 seconds – what you say next matters if you want to make the RIGHT impression.
Decisions, decisions, decisions. They’re a normal fact of life. However what happens when the whole decision-making process is anything less than normal?
According to Brainfacts we make thousands of decisions each day with many so easy, we don’t even know we’re making them.
Just this morning, I’ve already made numerous easy decisions such as “Shall I get out of bed now or allow myself a few extra minutes to snooze? Do I feel like tea or coffee? Should I write in my gratitude journal first or should I study my daily devotion?” – just to name a few.
While these decisions may seem trivial (and easy to make) there are times when making a decision can be more difficult. Painfully so.
Does the thought of speaking in public make you want to throw up?
The fear of speaking in public (referred to as ‘Glossophobia’) outweighs people’s fear of death.
In fact, the fear of speaking in public is THE greatest fear people can have – according to Glossophobia.com.
A few years ago one of my business colleagues approached me and asked me to work with her husband.
He was a senior executive in the transportation industry and had recently been presented with an opportunity to step up the corporate ladder into one of the company’s top senior roles.
He had been working towards this role for many years, and now finally the opportunity had presented itself. However upon learning the role would require him to speak in front of staff and customers – he promptly turned it down.
His fear of speaking in public.
He turned down the job opportunity that he had dreamed about (and had worked extremely hard towards) for years because of his fear of public speaking.
So, like my colleagues’ husband, if you are one of the 75% of people who fear public speaking, you’ve probably been reading my recent Speaking to Grow Your Business articles, thinking: “Yeah right Annemarie – it’s never going to happen.”
Today’s article is for you. Here are three things you can do to begin minimizing your fear of speaking in public, so you can finally start to reap the many benefits that speaking to grow your business, offers.
Speaking is one of the best ways I know to help you grow your business – fast!
A few week’s ago you delivered your Signature Talk to 50 of your ideal clients.
- Ninety percent of the audience are now on your list (i.e. subscribers) and part of your community. These are people who have given you their permission for you to continue building and nurturing a relationship with them;
- 10 people (i.e. leads) registered to speak with privately through your complimentary Strategy Session (which is an automated process you’ve created as a follow up once someone’s signs up for your Irresistible Signature Giveaway), and
- Out of the five conversations you’ve had already – three people are now going to work with you privately in your 3-month VIP program generating you $15,000 in sales.
A pretty awesome outcome – wouldn’t you say?
Ever found yourself listening to a speaker who droned on and on – wishing they would hurry up and finish their Signature Talk?
The presenter’s information wasn’t structured and flitted all over the place.
What she spoke about sounded more like an infomercial for her business and not the topic the event organizers had promoted and promised.
She also read her entire presentation word-for-word from her note pad with the only acknowledgement we received being an occasional glance as she turned over to the next page of her script.
As a member of the audience I didn’t know whether to laugh or cry.
However, as a coach and mentor who supports entrepreneurs in creating a powerful and meaningful Signature Talk that generates subscribers, leads and clients (and 5-figure pay days) for their businesses – I felt sorry for her.
I’m sure I wasn’t the only person in the audience who felt this way and I know she missed out on many business opportunities with the 150+ people in the audience – many of whom were her ideal clients.
All I can say is thankfully there was coffee, tea and refreshments being served during the presentation. Otherwise it would have been the longest 40 minutes of my life.
Are you using the power of storytelling in your Signature Talk? You should be – here’s why…
Once upon a time…
I know I can.
The power of storytelling has been around for centuries – even before the advent of writing.
Stories being passed from generation to generation around camp fires, through paintings and carvings on cave walls, on clay/stone tablets, or any other method that could immortalize a message.
This is how events were and continue to be passed down from generation to generation through the telling and sharing of stories using various mediums – even today.
I love a great story – whether captured in a book or a movie.
In fact one of my favorite movies of all times is the trilogy of the Lord of the Rings.
From the start of the first episode – Fellowship of the Rings, where Cate Blanchett (who plays the character of Galadriel – an elf queen, known as the Lady of the Woods) begins the story with the narration: “history became legend, and legend became myth and some things that should not have been forgotten were lost…” right through to the end where Frodo and Samwise Gamgee get to the top of the Mount Doom, ready to destroy the ring. I’m captured for hours on end by the characters and their journies.
You’ve spent hours preparing your talk and there you are on stage in front of hundreds of people – sharing your message.
Instead of smiling faces of appreciation, your audience is frowning.
Several people are leaning across to one another whispering while looking at you and shaking their heads in disgust; and a few have gotten up and walked out the door.
You’ve alienated your audience.
Thankfully we are only imagining this scenario– however I remember cringing when a colleague told me about a similar situation that occurred with a well-known business person at one of her speaking gigs.
Rather than inspire and empower people, she offended them.
She alienated her audience.
While being in a position where you walk away from a speaking gig with no subscribers, leads or clients is disappointing, walking away from giving your Signature Talk with no subscribers, leads or clients AND having to do some serious damage control to turn around your tarnished reputation – is far worse.
And the damage may not be confined to just your audience.
Are you speaking to grow your business?
However, ONLY if you have a clear strategy and the RIGHT steps in place.
Unfortunately, many business owners who are speaking to grow their business are leaving thousands (if not tens of thousands) of dollars on the table, because they DON’T have the right steps in place.
Let me explain.
Imagine you’ve just given a presentation and the audience enjoyed your talk.
Even though you received a loud applause at the end of your talk, and you had many people coming up to you after your presentation to shake your hand and thank you for your inspirational message – not one person asked you about your services or how they could work with you.
What do you do?