Are you protecting your brand? Find out why this is crucial!
On #AskTheExpert Session today, I interview Aurelia Mitchell Durant about the importance of protecting your brand.
If you’re a small one-person business and think there’s no need to protect your brand – think again! Here’s what Aurelia had to say:
Unsure what you should be protecting?
What do you think? Were these tips helpful? Please share this with your friends and colleagues by clicking the Like button below; and remember to leave a comment. I love hearing from our readers!
To your success!
Identifying a brand’s threats and opportunities, especially in the online environment, is much less expensive than not doing anything at all and ending up with a vulnerable brand. An active response to infringements can literally save the brand!