As a Personal Branding Strategist one of the things I do is conduct Online Brand Audits to ensure entrepreneurs are on brand and consistent in their brand message. This is vital – especially if they want to build their credibility and reputation as an expert in their field.
Unfortunately though, some of the bios, Twitter handles and photos I see – make me ‘cringe’. In fact, just yesterday I saw another one AND knew I had to create this video to get the message out.
So why did I cringe? You’ll find out in the video.
Please – if you are a business owner of a service-based business and are trying to build your personal brand (i.e. your reputation) and credibility as an expert or specialist in your field – you have to be mindful of the tips and advice I share in this video.
Did you find this helpful? What changes are you going to make? Please feel free to Like, Tweet and Share this video – maybe to someone who you think could benefit from this message!
Until next time, stay inspired!
Great
post Anne.
You are on the edge of thinking outside the box and very
clever.
Thanks!
Thank you! Our brand (reputation) is so important – we need to be mindful of everything we do to protect our reputations.
Great post. You have an extra word in the second to last sentence, however.
“Find out how you can become join our Rubies community today at a very, very low investment”
Thanks Courtney – appreciate you stopping by and commenting. It’s amazing how many businesses are missing out on opportunities to showcase their knowledge and experience because of their bios.
Hi Annemarie, again this is helpfull. Even I’m going this path, making the profiles consistent, it’s helpfull again. Thank you.
Wonderful – glad the article gave you some inspiring tips. Building a consistent brand online and offline is so important.
Thanks for the great post, Annemarie! I have been following you on twitter and this post caught my eye because not only do I agree with what you’re suggesting, but writing great bios is exactly what I do! Telling your story properly is important for your brand, but also because if you get press attention, you want all your ducks in a row and be able to send off a good bio (obviously a longer and more in-depth version than the one you use for a profile).