Many service-based business owners are leveraging the power of social media in their marketing and brand communication strategies – which is wonderful to see. Unfortunately though, there are some unscrupulous (or perhaps ‘uneducated’) users, who are not following...
Many service-based business owners are using social media technologies to connect with prospects, which is fantastic! However, I am constantly surprised (and shocked) at the way people are interacting with their network – seemingly forgetting their manners and...
As an ambitious, service-based business owner it’s important to recognise that YOU are the face of your business. Every comment, post and interaction you have online and offline continues to exude your brand’s voice and can have an impact on your...
More businesses are now recognising the value of ‘branding’ however many don’t really understand the key elements that will enable them to create a strong and memorable Signature Brand. Your brand is much more than your letterhead, your tag line, your business...
When I first hung out my shingle and began my service-based business I was so excited. Going out of my own, having no-one to answer to other than myself, and being able to support my clients the way I wanted was far more appealing to me than working from 9 to 5 for...