Are you running a service-based business and believe your branding is all about your logo, tagline and brochures? While these are important elements of your brands ‘touch points’ when I refer to your business’s brand what I am talking about goes much deeper than your...
Many service-based business owners are using social media technologies to connect with prospects, which is fantastic! However, I am constantly surprised (and shocked) at the way people are interacting with their network – seemingly forgetting their manners and...
As an ambitious, service-based business owner it’s important to recognise that YOU are the face of your business. Every comment, post and interaction you have online and offline continues to exude your brand’s voice and can have an impact on your...
More businesses are now recognising the value of ‘branding’ however many don’t really understand the key elements that will enable them to create a strong and memorable Signature Brand. Your brand is much more than your letterhead, your tag line, your business...
[Twitter tip] “Stop comparing yourself to your competitors. Measure & look to expand YOUR personal best.” Last week my above tweet generated quite a few responses from my community all of whom agreed that this statement was an important reminder to...