Business branding: are you standing out for the right reasons? This year I celebrated my 18th year in business. [Cue the birthday song, streamers and party whistles]. When looking back I can see just how much my business has evolved. Thank goodness – because it...
This is a guest post by Murray Newlands. In the past, there were very few places you could go to verify what a company said. If Coke said it was refreshing, a lot of people believed it to be true. We weren’t sheep, but there were much fewer information outlets...
Is authenticity really that important? When it comes to personal branding and YOUR personal brand – I think it’s critical. That’s the reason why you’ll often see me tweet things like: “Business Owners: nothing stands out more powerfully than an authentic brand....
As a Personal Branding Strategist one of the things I do is conduct Online Brand Audits to ensure entrepreneurs are on brand and consistent in their brand message. This is vital – especially if they want to build their credibility and reputation as an expert in...
Recently, I had the pleasure of being interviewed on Career Moxie Radio about Personal Branding – a topic I am very passionate about. You can listen to the recording here. During the interview I speak about: >> What Personal Branding is. >> Why...