Business Success Podcast #027: Building Brand Awareness with PR and Media Attention

by Annemarie Cross in Business Success Podcast

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Have you been sending out press release after press release but not capturing the attention of any media representatives? You’re certainly not alone. In fact, seizing media attention in the hope of getting exposure for their business is something that many entrepreneurs strive for – but fail to achieve.

My guest today is Johanna Baker-Dowdell from Strawberry Communications – a writing and public relations service that generates amazing publicity. Johanna is also a freelance journalist and blogger and shares her wisdom on:

- How you can generate your own amazing publicity

- Why you should include bloggers when you are pitching to the media

- The best ways to contact a journalist,

- And much more

To find out more about Johanna go to: www.strawberrycommunications.com.au

What do you think? Did you find this helpful?

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Till next time – stay inspired!

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Annemarie Cross

Drawing on her 16+ years' award-winning expertise in branding, personal marketing, personal development and transformation, Annemarie provides 'step-by-step' business- & profit-building processes alongside breakthrough business & money mindset principles so you can stand out, get hired AND paid what you're worth. >>>>>>> IS ONE OF THESE SPOTS YOURS? <<<<<<< Get first-hand breakthrough coaching with Annemarie by booking into one of her powerful Business Breakthrough Strategy Sessions (limited spots available). More information here: http://bit.ly/breakthroughstrategy

7 Responses to “Business Success Podcast #027: Building Brand Awareness with PR and Media Attention”

Johanna BakerDowdell says:

June 24, 2011 at 12:01 am

Thanks for the chance to share these tips with you Annemarie. If anyone wants to know more about Strawberry Communications you can get in touch at http://www.strawberrycommunications.com.au

Reply
- Annemarie Cross says:
  
  June 24, 2011 at 12:07 am
  
  Thanks Johanna – you shared some fantastic tips! I especially loved the tip about including bloggers in your media contacts. This is something that not many people would even consider – however would such a great opportunity for exposure and building great connections. Again, thanks for sharing your wisdom!
  
  Reply
- Annemarie Cross says:
  
  June 24, 2011 at 12:07 am
  
  Thanks Johanna – you shared some fantastic tips! I especially loved the tip about including bloggers in your media contacts. This is something that not many people would even consider – however would such a great opportunity for exposure and building great connections. Again, thanks for sharing your wisdom!
  
  Reply
- Annemarie Cross says:
  
  June 24, 2011 at 12:07 am
  
  Thanks Johanna – you shared some fantastic tips! I especially loved the tip about including bloggers in your media contacts. This is something that not many people would even consider – however would such a great opportunity for exposure and building great connections. Again, thanks for sharing your wisdom!
  
  Reply
Johanna BakerDowdell says:

June 24, 2011 at 12:01 am

Thanks for the chance to share these tips with you Annemarie. If anyone wants to know more about Strawberry Communications you can get in touch at http://www.strawberrycommunications.com.au

Reply
Johanna BakerDowdell says:

June 24, 2011 at 12:01 am

Thanks for the chance to share these tips with you Annemarie. If anyone wants to know more about Strawberry Communications you can get in touch at http://www.strawberrycommunications.com.au

Reply

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Enter the Dragon | Strawberry Communications: Writing & PR - January 1, 2012
[...] some publicity for Strawberry Communications – I became an ABN blogger, was interviewed for the Business Success Podcast, spoke at several events including the Mumpreneurs Conference, was a finalist in the Tasmanian [...]