👉 #ListenerIntoLead #Podcast Series Tip#3 👈
You know what? Your podcast audience has incredible value compared with mainstream audience.
Think your podcast audience is similar to the audience of mainstream radio? Think again.
My co-host and I assumed this too, however we were wrong.
In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) – many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.
However, one of the things we didn’t realise back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience.
And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else’s.
I share more in today’s tip.
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