Hi! This is Annemarie Cross, Branding, Money Breakthroughs and Business Coach helping solopreneurs get noticed, hired and paid what they’re worth.
Today’s biz nugget is all about how you introduce yourself in a powerful and memorable way.
The words you use when you first meet someone, are very important.
What you may not realise is that you only have 15 to 30 seconds at most, to really capture their interest.
So, rather than stating your job title (which is what most people do) you want to talk about the value and benefits you offer your clients.
For instance: Do you help business owners increase their brands, increase their prospects, and increase their income?
Yes? Then include those benefits in your introduction:
“I support small business owners working in the professional industry build a strong powerful brand so they can stand out from their competitors, get hired and paid well for the amazing work they do”.
Now it’s your turn.
- Who do you work with? [Your target market]
- What do you do? [Brief overview of your services]
- What results and benefits will your client achieve? [The results]
Now use the above elements in your introduction. When you do, you’ll be sure to make a powerful and memorable impression.
Here’s the template to guide you:
“I support [1. target market] [by/in] [2. Brief overview of your services] so they can [3. Results/benefits].”
Pretty cool – yes?! And the best of all is that it’s simple, easy to remember AND stated in a way that will seize the person’s attention and invitation to speak more about what you do.
Bingo – you’ve just gotten their attention.
Did you find this helpful? Please Like, Tweet and share – I really appreciate it.
Until next time, stay inspired