Is branding really a waste of time and money? A few weeks back I stumbled across an article that had me shaking my head in disbelief. The author declared that he believed ‘branding’ (your marketing materials, business cards, slogan, tag lines, advertising and so...
Social Media – a distraction? Twitter, Facebook, LinkedIn, YouTube, Google+, and dozens of other social media marketing technologies are vying for our attention on daily basis. So hands up if this has ever happened to you. Be honest now. While you have every...
How can you capture your ideal clients’ attention? With a powerful Signature Brand! Today’s the big day – the launch of your new business. Your website is live; your business cards are printed; all of your social media profiles have been set up; and you’ve even...
Struggling to deal with conflict? Are you working with a colleague whose behaviour is unacceptable? Or an extremely challenging client that is demanding way more of your time than what’s stated in your contract? If you’re someone who won’t say anything but tend...
Struggling to increase engagement and exposure on Twitter? You’ve spent hours creating your article and naturally want to get as much exposure as you can for your literary masterpiece. Sharing it with your social network, specifically through Twitter, is probably...