It's a well-known fact. People tend to hire people that they know, like and TRUST. Are you building a reputation as a business that is trustworthy with your community?
I recently read an article about how a company increased their level of trust by over 30% with their clients and prospects by including a brief statement in their marketing. Curious as to what that statement was?
Here's a snippet of the article:
[Source: Neurosciencemarketing.com Author: Roger Dooley Link: http://www.neurosciencemarketing.com/blog/articles/ten-words.htm]
Watch this video to find out what that was, as well as 5 strategies you can build trust with your prospects.
What do you think? Were these helpful? If so, please share with your colleagues and friends by clicking the 'Like' button below. And, as always, leave me a comment below. I'd love to hear about what you're going to do in your business to continue building trust with your community.
Have an inspired week!
Thanks, Annemarie, this is sound advice and well delivered.
Hi Flloyd, thanks for stopping by and commenting! I really appreciate it! It’s a great reminder for all of us, as service-based business owners, how important it is to continue building trust with our community!
Thnx Annemarie, your article and video shows again – Social Media´s goal is to build a real tribe and that is based on trust. Amazing work you do on your platform!
I shared your video and your web site on my site – if it is ok for you. ( http://luciasanders.wordpress.com and http://antlanticnews.wordpress.com )
Hi Lucia, thanks for stopping by – I appreciate your comments. I totally agree with you – social media’s goal IS to build relationships built on trust – that’s so very important. People recommend and work with people they know, like and trust – so it’s something as business owners we should all be striving for!
Hi Lucia, thank you!
Just one short sentence – amazing isn’t it.
Of course it’s very important that your actions (interactions) align with the words/promise s being made – otherwise they are just empty promises and it wouldn’t be long before word got around that they ‘weren’t trustworthy and able to do the job’.
A huge lesson for us as business owners to walk our talk as we continue to build strong relationships with our community/tribes.
I love how simple this notion is. Essentially, you’re just telling them what you want them to do. It’s like a subtle call to action…but more suggesting than asking.
I’ve shared this post with my followers and asked them to experiment on their websites…very curious to see the results 😉
Hi Kathy, it’ll be very interesting to see the results for sure!
I think what’s really important is that as business owners we walk the talk. If we promise to ‘do the job properly’ – then the job HAS to be done properly. Otherwise word would soon spread NOT to trust that company. A colleague of mine had a recent experience with a rental car firm. They didn’t live up to their slogan AND has lost a long-term customer.