Do you dream about building your reputation as an expert so that people automatically think of you when they’re in need of the services you offer?
As a service-based business owner – you should be.
One of the best ways to build your credibility (and your client list) is to create a blog/website where you can continue to add valuable resources and articles that you know your ideal client will love, will want to share, and will want to keep coming back to, in order to learn more!
Even though this is something you know you should be doing, life happens. You get busy and before you know it – a week turns into multiple weeks (or even months) since you posted your last article. Sound familiar?
I came across a fantastic article this week: “The 8 Habits of Highly Effective Bloggers” that touched on some very important behaviours that when followed, can help you build a successful blog.
Author, Annabel Candy came up with these habits after spending considerable time researching some of the top bloggers, such as Brian Clark, Darren Rowse and Leo Babaita – and pinpointing the habits and behaviours that these (and other) successful bloggers had adopted.
- Habit 1: Effective bloggers are prolific
- Habit 2: Effective bloggers are concise
- Habit 3: Effective bloggers are analytical
- Habit 4: Effective bloggers are lifelong learners
- Habit 5: Effective bloggers are focused and consistent
- Habit 6: Effective bloggers plan ahead
- Habit 7: Effective bloggers are persistent
- Habit 8: Effective bloggers are self-starters
Do you recognise these habits in the way you approach your blog?
I’m off to measure myself to see how I stack up against each of these habits.
In the meantime, here are my thoughts around four of the habits that really stood out for me.
1. Be Prolific
Writing regular articles on your blog to build brand awareness is crucial. Some bloggers write multiple articles each week, however if this seems overwhelming and almost impossible, at a minimum you should look at creating one informative blog post each week.
If like some people, you find it difficult to put words on paper, why not consider spicing up your blog by including video or audio posts.
Here’s an audio biz tip I shared with my Twitter followers, which was later turned into a blog post. I also got my assistant to transcribe the audio and include the words underneath the audio so that people who were in a hurry and didn’t have time to listen to the audio, could take away the main points through reading the post.
Don’t be put off blogging if you find it difficult to write. Think about creating an audio or video post and having the content you discuss transcribed in order to share your message with your readers (and prospective clients).
2. Be Organised
Do you find it difficult to find time to blog/write? My advice – is to MAKE time.
If you don’t block out time in your diary to research, write and edit your weekly article, then you’ll continue to struggle to find time to dedicate to this process.
And, if you’re serious about building a strong brand and reputation as an expert through developing a successful blog, you need to set aside quality time to work on it.
Monday’s are typically my writing day where I will sit down and put pen to paper (or keystrokes to paper).
However through the week I am always scouring the internet for inspiration from other bloggers.
A great plugin I use to get organised is WordPress Editorial Calendar. This plugin enables me to compile information, articles of interest and other notes as I am doing my research, so that everything I need to create my post is in one place.
3. Be Analytical
Trying to come up with topics to write about each week can become quite a challenge. I’ve often found myself sitting at a blank screen wondering what my next article is going to be about.
One of the ways I’ve been able to overcome this challenge is to constantly be on the lookout for what my ideal client is talking about, and ensuring these are the topics I write about in my articles/blog posts.
So what are your ideal clients struggling with? What keeps them stuck? What answers are they looking for which fit in perfectly with the services and value you offer? Pick one topic and write about it in your next blog post, ensuring you provide some tips and strategies that they can use to help them overcome their issue.
Here are a few resources I use regularly to help me get my creative juices flowing that I’m sure you’ll find helpful. At the moment, one of my favourite is Google Reader.
4. Be Focused
If I were to visit your blog, would I be able to understand exactly what it was that you could do for me within a few seconds of landing on your site?
Are you building a consistent message with the content you are sharing? Or are you blogging about so many diverse and unrelated topics that it would be difficult for me to understand exactly what it is you do.
Your website header, your tag line/slogan, the categories and keywords you blog about and your blog posts should all speak a consistent message that showcases you are an authority in your field.
It’s important to remember that your website/blog is your shop front; it’s where prospects can learn more about you and the expertise you offer.
By following these 8 important habits and behaviours you will continue to build your online presence as an expert. You will continue to build trust and respect with your community so that readers (prospects) think of YOU once they’re ready to take action and invest.
Till next time, stay inspired!