One of the ultimate goals for many of my clients is to raise their credibility and reputation as an authority in their field. How about you? Do you also dream of being recognised as an expert? Recently I was included on the top 200 Fearless Women Online and in Social...
Early last year I decided to expand my branding and coaching services to include entrepreneurs who wanted to take their service-based business to the next level. To focus on this new market I pretty much had to start afresh with all my marketing efforts including a...
As a small service-based business owner you know the importance of building your reputation and credibility as a specialist in your field. Your business’s survival depends on it. Getting your brand message out in front of your target market should be part of your...
After countless hours and months of hard work – the moment you’ve been waiting for has finally arrived. So now what? You’ve got this amazing website – but hardly anyone else knows about it. What’s the best way to tell people? And, get them to visit, stay for a...
Yesterday while doing some research on Twitter I was alerted to an article that made me stop and think. The writer was commenting on how airlines were harnessing the power of Twitter and using this tool as an information-sharing platform. This allowed them to share...
The tall poppy syndrome is well and truly alive. For those of you who may not be familiar with this saying, Wikipedia describes the tall poppy syndrome as: “a social phenomenon in which people of genuine merit are resented, attacked, cut down, or criticised...