How to Become a Disruptive Voice in Your Industry

Want to cut through the noise and clutter to stand out and be heard by your ideal client? Become a disruptive voice in your industry. I speak about three ways to consider in today’s video.

Note: Apologies for the bad quality video. I did this as an impromptu FB Live in the evening. Just minimise the video and listen (if it’s too distracting) so you can learn from the examples I share. Or alternatively, I’ve summarised the information below.

Here are three ways to consider:

• One: EXPERIENCE:

Create a new and unique experience for prospective customers to ‘experience’ your product/service.

For example, one dog food company built a huge billboard that dispensed a sample of dog food when patrons pushed some buttons.

In my business, I’ve created a podcast – The Corporate Podcast, which I share with interested CEO’s. They get to experience first-hand what it’s like to listen to a podcast while learn the benefits that podcasting can deliver (when produced correctly), how they can overcome their current marketing challenges, and/or how they can become an influential voice in their industry.

• Two: UNIQUE ANGLE:

Are you doing something unique and different from everyone else in your industry, which means your clients are getting better results, much quicker than standard industry outcomes?

For example: I’m a Brand & Communications Strategist and am now leveraging my 9 years’ experience in podcasting to help clients create their own podcast platform to cut through the noise and build deeper engagement with their audience – which is relatively new in the market and the clients I work with.

• Three: YOU:

Your unique style and characteristics bring a fresh approach to a typical traditional industry.

For example: An Accountant who has a fun and adventurous outlook to life and is able to explain technical jargon (that is often mumbo-jumbo to their clients) in a practical and easy-to-understand way.

How will YOU be a disruptive voice in your industry?

Have you seen another company being a disruptive voice in their industry and doing this well? Share below!

#PodcastingWithPurpose #StoryTellingWithPurpose #BEtheDifference

Want to know more about how you can start a podcast so you can be a disruptive and influential voice in your industry? Access my Podcasting With Purpose mini-training