A question I’m often asked when helping VIP clients get clear on their distinctive brand, voice and message (so they can cut through the noise and capture the attention of their ideal client) is: “How do you DO that? What’s your secret?”

While this work is something I’ve been doing for over two decades (so it’s practically a sixth sense for me) – there’s a tool I use that enables my clients to gain incredible insights and a level of self-awareness like no other tool I’ve ever used. [And I’m certified in a number of Personality, Strengths and Behaviour Profiling tools].

It’s the Branding With Archetypes tool.

Once I know a client’s Archetypes (their Primary, Influencing and Balancing/Magnifying Archetypes), I can weave together their story and more importantly WHO they are in a way they feel understood and appreciated – like never before.

“You absolutely ‘get’ me,” or “That’s ME!” is often their response.

What’s even more exciting is that once they truly understand who they are, the value they offer, and their “Inner Brilliance,” – their confidence increases exponentially.

They can finally step forward and share their message in a much more powerful way, impacting more people, and ultimately growing their business exponentially too!

Can you guess what my Archetypes are?

  • My Primary Archetype is Explorer (the Explorer’s gift is to help people awaken their individuality and foster being true to one’s soul).
  • My Influencing Archetype is Ruler (the Ruler’s gift is being able to bring order, leadership or prosperity to people).
  • And, my Balancing/Magnifying Archetypes alternates between the Nurturer and Maverick (so while the Nurturer enables me to support my clients in a caring and nurturing way [to protect their mind, body and spirit], the Maverick in me can’t stand stupid rules (they are MEANT to be broken) and limitations, and challenges the status quo, so I like to stir things up and help them break through their limitations).

So, if you’ve been following me and reading my posts – you’ll be able to see now how my Archetypes are influencing my message.

At the CORE of who I am, is the desire to help people uncover and awaken the individuality and foster truth and permission to follow their dreams.

Any wonder why I was a Career Coach in my previous role. Or, why I love helping clients uncover their unique brilliance, their calling, their purpose and be able to bring that message out into the world. It’s part of my DNA – and a gift and calling that has been strengthened in me through my life’s journey.

That’s why it saddens me when people are unable to reach their full potential. Or are unable to live the life they know they were destined for. [Even if they’re not quite sure what that is.]

That’s why I get fired up (in a nurturing kinda way) when people feel they’ve been living their life under someone else’s rules (especially career/business-wise) and never quite had the freedom to make their own choice. Or be able to live their life on their own terms.

The Nurturer in me wants to give them a BIG hug and support them through their journey, while also getting massive breakthroughs as the Maverick challenges them by saying: “You CAN do this. Stop listening to the BS in your head (or what someone else is telling you) and JUST DO IT!!!!!!”

And, guess what – you CAN!

It IS your time to share your message in a much bigger way, so you can impact more people, and finally live the life and business you’ve dreamed about for so long.

2018 is just around the corner and I’m opening up a few VIP spots to work with people closely. To understand WHO they are, their distinctive brand, voice and message, based on YOUR Archetypes and Inner Brilliance.

I wonder which Archetypes YOU are?

You ready to find out? Email me and we’ll make a time to chat!

#YourTimeIsNOW #BEtheDifference


Get in touch with us

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


4953 Vine Street
San Diego, CA 92465

Office hours

Workdays at
9:00am – 6:00pm

Call us

(815) 555-5555

Let's get connected

Get in Touch