Business Branding: How influential is your brand? As a business owner, I’m sure you’ve probably heard about the importance of having an in-depth awareness of the needs and goals of your ideal client. After all, how can you craft influential marketing messages that...
Business branding: are you standing out for the right reasons? This year I celebrated my 18th year in business. [Cue the birthday song, streamers and party whistles]. When looking back I can see just how much my business has evolved. Thank goodness – because it...
A special message to all heart-centred solopreneurs … Quote: “Each and every one of us has a beautiful gem deep inside waiting to be unearthed, cut and polished. This gem is your inner brilliance – the heart and soul of your Signature Brand. Let it continue to...
Building a strong brand requires time and commitment as well as ensuring you portray a consistent on-brand message. Everything you do and say; the people you connect with; the conversations you have – speaks your brand. Your brand is your reputation. It’s what other...
You’re in the process of introducing a new program to your database and everything is prepared. Your sales page is up; your shopping cart/payment gateway is ready to accept participants; and you’re sending out emails to prospective clients who you know could benefit...