Key steps to a client-capturing and income-generating Signature Brand Last week I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about...
As a Personal Branding Strategist one of the things I do is conduct Online Brand Audits to ensure entrepreneurs are on brand and consistent in their brand message. This is vital – especially if they want to build their credibility and reputation as an expert in...
Remember the saying: “Sticks and stones will break my bones, but names [words] will never hurt me”? It was something my friends and I used to chant in the playground when we were being teased. Now, as an adult I have to wonder – who on earth coined that phrase? I’d...
If I asked you to define the word ‘brand’ – what would you say? If you answered: “it’s your business logo, your business card, letterhead, envelopes, with compliments slips, marketing material, brochures, website etc”, you’ve responded similarly to many other business...
Does this happen to you? You’re sitting with your fingers poised above the keyboard, however a blank screen is staring right back at you. You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal...