Branding & Niching: are they just a waste of time? Ever been in a situation where you’ve read and/or heard something that made your blood boil? So much so that you had to come forward and make a stand for what you truly believed was fundamentally important?...
Do you envy someone else’s business branding? Have you ever looked at what someone else was doing in her business and felt envious? She’s magnetic; the information she shares is always spot-on; and the level of engagement on her blog and social media platforms...
A special message to all heart-centred solopreneurs … Quote: “Each and every one of us has a beautiful gem deep inside waiting to be unearthed, cut and polished. This gem is your inner brilliance – the heart and soul of your Signature Brand. Let it continue to...
Want to Use Your Blog to Build Your Brand? Want to build your reputation as an authority in your field while build an audience of ideal clients who are interested in what you have to say? My advice: Create a blog. And, not on a free blogging platform (such as...
Is branding really a waste of time and money? A few weeks back I stumbled across an article that had me shaking my head in disbelief. The author declared that he believed ‘branding’ (your marketing materials, business cards, slogan, tag lines, advertising and so...