Are you a business owner that believes you’ll increase your chances of getting more clients by claiming your product or service can help anyone?
It makes sense after all, doesn’t it? The larger your pool of prospects – the more chance you’ll have in getting new business – right?
Unfortunately, in reality, the opposite is true.
If your response to the question “Who is your target market?” is “Everyone” then take heed. You’ll find yourself working much harder to get a prospect interested in your product/service, and may find it impossible to get them to spend their hard-earned dollar with you.
In fact, your prospect has probably already moved on to one of your competitors because he/she couldn’t see the benefit or solutions you offered to suit their specific circumstances or needs.
If you’d like to know more about niching including the reasons why you should niche, how to identify your niche and much more, then join me on our next #GetMoreClients session.
Here’s how you can participate:
Join us for a full hour as we share tips and strategies that WORK so you can make 2011 your best year yet!
Step 1: Go to your Twitter account
Step 2: Follow Me: @AnnemarieCoach
Step 3: Follow the hashtag: #getmoreclients
Step 4: Join our Twub, and follow along there: http://twubs.com/getmoreclients
When: Wednesday January 19th at Noon AEST [Melbourne: Australian Eastern Standard Time]
Or Tuesday at 8pm EST [Eastern Standard Time]
Check your time zone here: http://www.timeanddate.com
Here are some of the Tweets that were shared:
Tip 1: Clients not investing? Perhaps you need to niche so that all your marketing materials speak directly to the needs of your ideal client.
Tip 2: Niche: What’s the top issue your target market struggles with? Do they know you have a solution to help them? They should.
Tip 3: Are you seen as an expert in your field – or a jack-of-all-trades, master of none. Niche and be seen as the expert today!
