Want to Use Your Blog to Build Your Brand? Want to build your reputation as an authority in your field while build an audience of ideal clients who are interested in what you have to say? My advice: Create a blog. And, not on a free blogging platform (such as Blogger.com or WordPress.com) – but [...]
This is a guest post by Murray Newlands. In the past, there were very few places you could go to verify what a company said. If Coke said it was refreshing, a lot of people believed it to be true. We weren’t sheep, but there were much fewer information outlets (even though newspapers were more [...]
Is branding really a waste of time and money? A few weeks back I stumbled across an article that had me shaking my head in disbelief. The author declared that he believed ‘branding’ (your marketing materials, business cards, slogan, tag lines, advertising and so forth) were a complete waste of time. What the?!! He also [...]
How can you capture your ideal clients’ attention? With a powerful Signature Brand! Today’s the big day – the launch of your new business. Your website is live; your business cards are printed; all of your social media profiles have been set up; and you’ve even attended a few networking events over the last few [...]
Is authenticity really that important? When it comes to personal branding and YOUR personal brand – I think it’s critical. That’s the reason why you’ll often see me tweet things like: “Business Owners: nothing stands out more powerfully than an authentic brand. Is the real ‘you’ showing up in your brand?” Or: “Building a strong [...]
As a business owner – how serious are you about protecting your online reputation? Are you being on-brand in everything you do to avoid creating digital dirt? Have you ever said something (or done something) you wish you could take back? I know I have – especially as a teenager. Whether it was a situation [...]
You’ve spent countless hours preparing your program launch. Everything is moving forward like clockwork and the last email is just about to go out. With the special offer you’ve included you’re expecting to generate some real interest from your list. Then it happens – the thing you dread the most. No signups. Has this happened [...]
As a service-based entrepreneur, I’m sure you know that one of the most important business building strategies you should be doing in your business is building your list. As it can often take several messages (or more) before someone decides to invest in your services, regular communication with your subscribers through your blog and newsletter [...]
Do you dream about building your reputation as an expert so that people automatically think of you when they’re in need of the services you offer? As a service-based business owner – you should be. One of the best ways to build your credibility (and your client list) is to create a blog/website where you [...]
Steps to a client-capturing and income-generating Signature Brand A few week’s ago I had the privilege of being interviewed by Melinda Emerson (aka @SmallBizLady) on her #SmallBizChat tweet chat. It certainly was a jam-packed hour with lots of interaction. We spoke about the very important topic of how to build a powerful Signature Brand – [...]
7 Steps to Get Noticed, Hired & Paid What You're Worth, INSTANTLY! 
Hi, I'm Annemarie Cross – a Personal Branding Strategist & Business Coach. I want to help you build a powerful Signature Brand and reputation as an expert in your field so you get noticed, hired and paid your worth.
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