Is branding really a waste of time and money? A few weeks back I stumbled across an article that had me shaking my head in disbelief. The author declared that he believed ‘branding’ (your marketing materials, business cards, slogan, tag lines, advertising and so...
How can you capture your ideal clients’ attention? With a powerful Signature Brand! Today’s the big day – the launch of your new business. Your website is live; your business cards are printed; all of your social media profiles have been set up; and you’ve even...
Is authenticity really that important? When it comes to personal branding and YOUR personal brand – I think it’s critical. That’s the reason why you’ll often see me tweet things like: “Business Owners: nothing stands out more powerfully than an authentic brand....
As a business owner – how serious are you about protecting your online reputation? Are you being on-brand in everything you do to avoid creating digital dirt? Have you ever said something (or done something) you wish you could take back? I know I have –...
You’ve spent countless hours preparing your program launch. Everything is moving forward like clockwork and the last email is just about to go out. With the special offer you’ve included you’re expecting to generate some real interest from your list. Then it happens...
As a service-based entrepreneur, I’m sure you know that one of the most important business building strategies you should be doing in your business is building your list. As it can often take several messages (or more) before someone decides to invest in your...