Do you envy someone else’s business branding? Have you ever looked at what someone else was doing in her business and felt envious? She’s magnetic; the information she shares is always spot-on; and the level of engagement on her blog and social media platforms...
Business Branding: How influential is your brand? As a business owner, I’m sure you’ve probably heard about the importance of having an in-depth awareness of the needs and goals of your ideal client. After all, how can you craft influential marketing messages that...
Business branding: are you standing out for the right reasons? This year I celebrated my 18th year in business. [Cue the birthday song, streamers and party whistles]. When looking back I can see just how much my business has evolved. Thank goodness – because it...