With Christmas and New Years celebration behind us I’d imagine that many of you are looking forward to a well-deserved holiday. So many people go from one year to another without much thought to their goals and plans for the next 12 months. Most people spend more time...
Ok, I admit that I'm a bit of a techno gadget enthusiast. [The fact that I'm just about bursting out of my office certainly confirms it 🙂 ] However, when I recently read a blog post about the Livescribe 'Echo' Pen – I knew that this piece of...
Many service-based business owners are leveraging the power of social media in their marketing and brand communication strategies – which is wonderful to see. Unfortunately though, there are some unscrupulous (or perhaps ‘uneducated’) users, who are not following...
One of the branding programs I take clients through (the ‘Unearth Your Brilliance’ program) incorporates a section: Branding with Archetypes, which enables them to put their heart and soul into their brands by discovering their Primary and Influencing...
You’ve spent countless hours creating your program/service offering; your promotional material has been circulated; your sales webpage promoting your new program is live (and looking extremely impressive); and you’ve spoken to a number of your connections...