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Is Branding Really Just A Myth?
Is branding really a waste of time and money? A few weeks back I stumbled across an article that had me shaking my head in disbelief. The author declared that he believed ‘branding’ (your marketing materials, business cards, slogan, tag lines, advertising and so...
Is Social Media Reducing Your Productivity?
Social Media - a distraction? Twitter, Facebook, LinkedIn, YouTube, Google+, and dozens of other social media marketing technologies are vying for our attention on daily basis. So hands up if this has ever happened to you. Be honest now. While you have every intention...
Your Signature Brand: Is building it really that important?
How can you capture your ideal clients' attention? With a powerful Signature Brand! Today’s the big day – the launch of your new business. Your website is live; your business cards are printed; all of your social media profiles have been set up; and you’ve even...
[Podcast] Win-Win Outcomes: How to deal with conflict effectively
Ambitious Entrepreneur Show, Podcasts
Struggling to deal with conflict? Are you working with a colleague whose behaviour is unacceptable? Or an extremely challenging client that is demanding way more of your time than what’s stated in your contract? If you're someone who won’t say anything but tend to...
Twitter Strategies: How to increase engagement and exposure
Struggling to increase engagement and exposure on Twitter? You’ve spent hours creating your article and naturally want to get as much exposure as you can for your literary masterpiece. Sharing it with your social network, specifically through Twitter, is probably...
3 Money Mindset Shifts to Get Paid What You’re Worth
Does your money mindset prevent you from getting paid what you're worth? Picture this. You’re in your office and have just answered the phone, with the voice on the other end asking: “ Hi, I’m just enquiring about your services. How much do you charge?” <Gulp!!>...
Personal branding: is authenticity important?
Marketing & Sales, Personal Branding
Is authenticity really that important? When it comes to personal branding and YOUR personal brand - I think it’s critical. That’s the reason why you’ll often see me tweet things like: “Business Owners: nothing stands out more powerfully than an authentic brand. Is the...
Money Mindset: Still struggling to make a sale?
Does the thought of having to make a sale bring up a myriad of unpleasant emotions? Maybe you’ve had a bad experience with a salesperson and don’t want to come across as being pushy and obnoxious. Or you fear the thought of rejection, should your prospect say no to...
Digital Dirt: Are You Protecting Your Online Reputation?
Marketing & Sales, Personal Branding
As a business owner - how serious are you about protecting your online reputation? Are you being on-brand in everything you do to avoid creating digital dirt? Have you ever said something (or done something) you wish you could take back? I know I have – especially as...
5 Reasons Why Your Social Media Efforts Aren’t Working?
You’ve set up your social media platforms. The picture you’ve used in your bio is one that even your mother would be proud of. And, you’re sending out regular tweets and posts. But, despite all of your efforts – you feel like you’re talking to an empty room as the...
