Competitor analysis. We’re all told to do it – it’s Market Research 101, right? After all, how can we distinguish ourselves from everyone else if we don’t know what they are doing! But what happens when a harmless ‘search and analysis’ exercise turns into an unhealthy...
Does your business card make the cut? This week I attended a networking event with 120+ women executives and business owners (my ears are still ringing from the level of noise we made with all the networking and relationship building going on). As I connected with...
Are you communicating your brand in the most effective way? One of the best ways to boost brand awareness and your overall credibility, visibility and hireability is to write and share informative articles and blog posts. In fact in Hubspot’s report: ‘The 2012 State...
Branding & Niching: are they just a waste of time? Ever been in a situation where you’ve read and/or heard something that made your blood boil? So much so that you had to come forward and make a stand for what you truly believed was fundamentally important?...
Business Branding: How influential is your brand? As a business owner, I’m sure you’ve probably heard about the importance of having an in-depth awareness of the needs and goals of your ideal client. After all, how can you craft influential marketing messages that...
Guest Post: Dylan Mazeika Among all the elements of a marketing strategy, none makes more of an immediate impact than your logo design. It’s the initial tool that alludes to the specifics of your product or service. In doing so, it serves the same function as a...