Not niching? You may be leaving money on the table! May I ask you a question? “Who’s your ideal client?” If you answered: “Everyone” (because anyone can benefit from your support) you’re not alone. It’s the same response I receive when speaking with other women...
Last week I attended a local women’s business network. They were having their annual conference and had asked me to present a workshop on how their members could boost their credibility, visibility and hireability online – something that many of them had been...
Think you’re wasting your time with social media? Think again… A few weeks ago I delivered a workshop to a group of small business owners on how to build brand awareness, online. After showing them some of the social media tools they could use to build...
Branding & Niching: are they just a waste of time? Ever been in a situation where you’ve read and/or heard something that made your blood boil? So much so that you had to come forward and make a stand for what you truly believed was fundamentally important?...
Do you envy someone else’s business branding? Have you ever looked at what someone else was doing in her business and felt envious? She’s magnetic; the information she shares is always spot-on; and the level of engagement on her blog and social media platforms...
Business Branding: How influential is your brand? As a business owner, I’m sure you’ve probably heard about the importance of having an in-depth awareness of the needs and goals of your ideal client. After all, how can you craft influential marketing messages that...